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2018 Toyota Prius Prime Overview, Reviews, Ratings & Specs

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Drew B | September 25, 2025
The 2018 Toyota Prius Prime is a plug-in hybrid variant of the popular Prius, known for its exceptional fuel efficiency. It's a four-door hatchback. Model years are continuously being produced since its introduction. Key trims include Plus, Premium, and Advanced. Its pricing ranges approximately from $27,000 to $35,000 when new. The Prius Prime stands out due to its extended electric-only driving range, allowing for emission-free commutes and its reputation for reliability.
The Good

The 2018 Prius Prime boasts outstanding fuel efficiency, appealing to practical buyers seeking to save money. Its reputation for Toyota reliability offers peace of mind. Comfortable seating and a smooth ride enhance the driving experience. The distinctive design and advanced technology appeal to those seeking innovation. It offers good value for money due to low running costs.

The Bad

The 2018 Prius Prime's weaknesses include limited rear passenger headroom due to the battery pack. The infotainment system can feel dated and unresponsive. Acceleration is adequate but not sporty. Cargo space is also somewhat compromised compared to the standard Prius. Watch out for potential battery degradation over time, which can reduce electric range.

2018 Toyota Prius Prime: Quick Overview

  • Engine Options: 1.8L 4-cylinder gasoline engine paired with an electric motor and an 8.8 kWh lithium-ion battery pack.
  • Horsepower: Total system horsepower of 121 hp.
  • Fuel Economy:
    • MPGe (miles per gallon equivalent): 133 MPGe (electric + gasoline)
    • EPA-estimated combined MPG: 54 MPG (gasoline only)
    • Electric Range: 25 miles
  • 0-60 Times: Approximately 11.1 seconds.
  • Towing Capacity: Not recommended or rated for towing.
  • Trim-Level Features:
    • Plus: Standard features include a 7-inch touchscreen, Toyota Safety Sense P (TSS-P), heated front seats, and keyless entry.
    • Premium: Adds a larger 11.6-inch touchscreen, SofTex-trimmed seats, and premium audio.
    • Advanced: Includes features such as a color head-up display, blind spot monitoring with rear cross-traffic alert, parking assist, and remote climate control.
    • All trims feature regenerative braking, selectable drive modes (EV, Auto EV/HV, HV), and a suite of safety technologies.

2018 Toyota Prius Prime Specifications

Vehicle Information
Year 2018
Make Toyota
Model Prius Prime
Trim -
Style Automatic
Type -
Category Compact Car
Manufacturing Details
Made In Japan
Manufacturing City -
Dimensions
Doors 4-Door
Curb Weight 1530.87 kg
Gross Vehicle Weight Rating -
Overall Height 147.07 cm
Overall Length 464.57 cm
Overall Width 176.02 cm
Wheelbase Length 270 cm
Standard Seating 4
Engine & Performance
Engine 1.8L I4
Engine Size 1.8L
Engine Cylinders 4
Transmission Automatic
Transmission Type Automatic
Transmission Speeds -
Drivetrain Front-Wheel Drive
Additional Features
Anti-Brake System 4-Wheel ABS
Steering Type Rack & Pinion
Pricing
Manufacturer Suggested Retail Price (MSRP) $33,100 USD
Invoice Price $31,776 USD
Delivery Charges $895 USD

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What Problems Does the 2018 Toyota Prius Prime Have?

Frequently reported problems for the 2018 Toyota Prius Prime are relatively few compared to other vehicles. Some owners have reported issues with the infotainment system freezing or being unresponsive, particularly the large 11.6-inch screen. Others have noted occasional glitches with the charging system or unexpected behavior from the regenerative braking system.

While the Prius and Prius Prime generally enjoy a strong reputation for reliability, some long-term concerns include potential battery degradation. Over time, the battery's capacity to hold a charge may decrease, reducing the electric-only range. This is a common concern with all electric and plug-in hybrid vehicles.

Recalls for the 2018 Prius Prime should be checked on the NHTSA website using the VIN. Common Toyota recalls across multiple models sometimes include issues with fuel pumps or other safety-related components. Checking for any specific recalls is crucial before purchasing a used model.

Owners should maintain regular servicing, including fluid checks and tire rotations, to promote the car's overall reliability. Specifically monitor the health of the hybrid system and battery through regular inspections.

How long will the 2018 Toyota Prius Prime last?

With proper maintenance, the 2018 Toyota Prius Prime can easily achieve 200,000 miles or more. Many owners report exceeding this milestone with minimal major repairs. The hybrid powertrain is generally durable, but regular servicing, including oil changes and hybrid system inspections, is essential.

Long-term durability concerns primarily revolve around the battery. As the battery ages, its capacity will degrade, resulting in reduced electric range. However, Toyota's hybrid batteries are known to last a long time, often exceeding 10 years. Maintaining good charging habits (avoiding extreme charge levels) can prolong battery life. Rust can be a concern in colder, saltier climates, so rustproofing or regular washing is advisable.

What Technology & Safety Features are Included?

The 2018 Toyota Prius Prime comes standard with a 7-inch touchscreen infotainment system, offering basic functionality like Bluetooth connectivity, a rearview camera, and access to vehicle settings. The Premium and Advanced trims upgrade to a large 11.6-inch touchscreen with navigation and a more intuitive interface.

Standard driver-assistance features include Toyota Safety Sense P (TSS-P), which incorporates pre-collision system with pedestrian detection, lane departure alert with steering assist, automatic high beams, and dynamic radar cruise control. Blind spot monitoring with rear cross-traffic alert is available on higher trims.

Safety is a strong point, with the Prius Prime earning top ratings from both the NHTSA (National Highway Traffic Safety Administration) and IIHS (Insurance Institute for Highway Safety). It received a 5-star overall safety rating from NHTSA and a "Top Safety Pick" designation from IIHS, reflecting its excellent performance in crash tests.

Optional features include a color head-up display (Advanced trim), parking assist, and remote climate control, allowing drivers to pre-heat or pre-cool the cabin remotely. The user experience varies depending on the trim level, with the larger touchscreen offering a more modern feel.

What Colors Options are Available?

Exterior Colors
Blizzard Pearl
Magnetic Gray Metallic
Midnight Black Metallic
Blue Magnetism
Hypersonic Red
Classic Silver Metallic
Interior Colors
Black SofTex
Moonstone SofTex

2018 Toyota Prius Prime Prices and Market Value

When new, the 2018 Toyota Prius Prime had an MSRP ranging from approximately $27,000 to $35,000, depending on the trim level and options. As of late 2024, used market prices typically range from $16,000 to $24,000, reflecting significant depreciation.

Factors affecting resale value include mileage, condition, trim level, and location. Models with lower mileage and a clean accident history command higher prices. The Advanced trim, with its additional features, generally holds its value better. Strong demand for fuel-efficient vehicles and the Prius's reputation for reliability help to maintain relatively strong resale values compared to other cars in its class. Battery health also plays a critical role in resale value.

2018 Toyota Prius Prime Cost of Ownership

The 2018 Toyota Prius Prime is generally economical to own. Insurance costs are typically moderate. Fuel costs are exceptionally low due to its high fuel efficiency and electric range. Maintenance is generally affordable, following Toyota's recommended service schedule. Repairs are usually less frequent and less expensive compared to many other vehicles. Long-term ownership costs are significantly lower than average due to the vehicle's reliability and fuel efficiency, making it a cost-effective choice for budget-conscious buyers. Battery replacements, if needed, are the most significant potential expense.

2018 Toyota Prius Prime Fuel Efficiency

Fuel Type Electric
Fuel Capacity 16.28 liters
City Mileage 1.83 km/l
Highway Mileage 1.87 km/l

2018 Toyota Prius Prime Safety Rating

NHTSA
Overall Rating Not Tested
Overall Frontal Star Rating Not Tested
Side Overall Star Rating Not Tested
Overall Rollover Star Rating Not Tested
Combined Front Seat Rating Not Tested
Combined Rear Seat Rating Not Tested
Overall Frontal Star Rating Not Tested
Frontal Barrier Star Ratings Not Tested
Overall Side Star Rating Not Tested
Side Barrier Star Ratings Not Tested
Side Pole Star Rating Not Tested
Combined Side Barrier And Side Pole Star Ratings Not Tested
Rollover Resistance Star Rating Not Tested

2018 Toyota Prius Prime Warranty

Basic
Original warranty 36 months / 36,000 miles
Estimated remaining Expired
Powertrain
Original warranty 60 months / 60,000 miles
Estimated remaining Expired
Rust
Original warranty 60 months / unlimited miles
Estimated remaining Expired

2018 Toyota Prius Prime Insurance

Insurance for a 2018 Toyota Prius Prime is moderately priced, reflecting its status as a Vehicle with strong safety ratings and
reasonable repair costs.

How Does the 2018 Toyota Prius Prime Compare to Other Vehicle?

The 2018 Toyota Prius Prime competes with plug-in hybrid vehicles like the Chevrolet Volt and Ford Fusion Energi. Compared to the Volt, the Prius Prime offers slightly better fuel economy but less engaging driving dynamics. The Fusion Energi provides a more comfortable and refined ride but has a shorter electric range.

In terms of reliability, the Prius Prime generally surpasses its American rivals, although the Volt has also proven to be fairly reliable. Feature-wise, the Prius Prime's available 11.6-inch touchscreen is a standout, but some may find the infotainment system less user-friendly than competitors. Pricing is competitive within the plug-in hybrid segment.

Alternatives to consider include the Hyundai Ioniq Plug-in Hybrid, which offers similar fuel economy and features at a slightly lower price point. For those prioritizing driving experience over fuel efficiency, a used BMW i3 with the range extender could be an option. If a longer electric range is crucial, newer plug-in hybrids or fully electric vehicles might be a better choice. The standard Toyota Prius is a good alternative if plug-in capability isn't necessary.

Final Verdict: Is the 2018 Toyota Prius Prime a Good Vehicle?

The 2018 Toyota Prius Prime is ideal for commuters seeking maximum fuel efficiency and the ability to drive short distances on electric power alone. It's a practical choice for those prioritizing reliability and low running costs. It's worth buying used, as the initial depreciation makes it a more affordable option.

The Premium or Advanced trims offer a more satisfying experience due to the larger touchscreen and added features. Before purchasing, inspect the battery health and check for any outstanding recalls. If you primarily drive long distances, the standard Prius might be a better choice. Overall, the 2018 Prius Prime is a solid and economical plug-in hybrid option for the right buyer.

2018 Toyota Prius Prime Owner Reviews

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Drew B

Drew is a seasoned automotive expert and contributor to VinCheck.info. With nearly 15 years of experience as a former Porsche technician, he brings a wealth of hands-on knowledge to his writing. Born in North Carolina, a region renowned for its deep-rooted NASCAR culture, Drew developed a passion for cars early in life, often building and working on vehicles from a young age. At VINCheck, Drew leverages his extensive technical background to provide in-depth analyses of various vehicles. His articles often focus on engine performance, reliability, and maintenance insights, offering readers practical information grounded in real-world experience. Some of his notable contributions include reviews on the Mazda CX-5's longevity and detailed examinations of engine options for models like the 2011 Toyota Camry and Tacoma