The 2023 Audi E-tron is Audi's pioneering all-electric luxury SUV, first introduced for the 2019 model year. It presents a sophisticated mid-size crossover body style, offering a traditional SUV silhouette alongside its Sportback variant. Key trims for 2023 included Premium, Premium Plus, and the exclusive Chronos Edition, with new pricing ranging from approximately $70,000 to $88,000. It stands out for its exceptional refinement, whisper-quiet cabin, and plush ride quality, appealing to those seeking a premium electric experience without a radical design departure.
The Good
The 2023 Audi E-tron excels with its serene, powerful electric performance, offering immediate torque and a remarkably quiet cabin that appeals to emotional drivers. Practical benefits include its renowned Audi build quality, spacious and comfortable interior, and advanced technology. Its sophisticated design and robust charging infrastructure add to its overall appeal, making it a compelling choice for luxury EV buyers prioritizing refinement and everyday usability.
The Bad
Potential weaknesses of the 2023 Audi E-tron include its EPA-estimated range, which is often less competitive than rivals, and its overall efficiency. While comfortable, it's not the most engaging EV for spirited driving. Some owners have also reported occasional minor software glitches with the infotainment system, and its depreciation can be a factor to consider for long-term value retention.
2023 Audi E-tron: Quick Overview
- Engine/Powertrain: Dual asynchronous electric motors, one on each axle, providing quattro all-wheel drive.
- Horsepower: Standard mode: 355 hp; Boost mode (for 8 seconds): 402 hp.
- Torque: Standard mode: 414 lb-ft; Boost mode: 490 lb-ft.
- Fuel Economy (EPA Equivalent): Approximately 78 MPGe combined.
- EPA Estimated Range: Around 222 miles for the SUV variant.
- 0-60 mph: Approximately 5.5 seconds in boost mode.
- Towing Capacity: Up to 4,000 lbs when equipped with the optional towing package.
- Battery: 95 kWh gross capacity (86.5 kWh usable).
- Charging: Supports DC fast charging up to 150 kW and AC charging up to 9.6 kW.
- Trim-Level Features (2023 E-tron SUV):
- Premium: Includes 20-inch wheels, adaptive air suspension, LED headlights, full leather seating, heated 8-way power front seats, MMI Navigation plus with touch response, Audi virtual cockpit plus, Bang & Olufsen 3D Premium Sound System, top view camera, and Audi pre sense safety features.
- Premium Plus: Builds upon Premium, adding Matrix-design LED headlights, ventilated and heated rear seats, four-zone automatic climate control, lane departure warning with emergency assist, adaptive cruise assist with traffic jam assist, Audi side assist, traffic sign recognition, and a wireless phone charging pad.
- Chronos Edition: A top-tier trim, enhancing Premium Plus with unique 21-inch wheels, Black optic exterior, Digital Matrix-design LED headlights, S line exterior, exclusive Daytona Gray paint, distinctive carbon square structure inlays, a head-up display, and front seat massage function, offering a truly luxurious and technologically advanced package.
2023 Audi E-tron Specifications
Vehicle Information
| Year | 2023 |
| Make | Audi |
| Model | E-tron |
| Trim | - |
| Style | - |
| Type | Sport Utility Vehicle |
| Category | Standard Sport Utility Vehicle |
Manufacturing Details
| Made In | Germany |
| Manufacturing City | BRUSSELS |
Dimensions
| Doors | 4-Door |
| Curb Weight | 2614.96 kg |
| Gross Vehicle Weight Rating | 3628.74 kg |
| Overall Height | - |
| Overall Length | 490.22 cm |
| Overall Width | - |
| Wheelbase Length | 292.86 cm |
| Standard Seating | 5 |
Engine & Performance
| Engine | Electric |
| Engine Size | - |
| Engine Cylinders | - |
| Transmission | 1-Speed Automatic |
| Transmission Type | Automatic |
| Transmission Speeds | 1-Speed |
| Drivetrain | All-Wheel Drive |
Additional Features
| Anti-Brake System | 4-Wheel ABS |
| Steering Type | Rack & Pinion |
Pricing
| Manufacturer Suggested Retail Price (MSRP) | $71,995 USD |
| Invoice Price | $67,747 USD |
| Delivery Charges | $1,195 USD |
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Analysis
What Problems Does the 2023 Audi E-tron Have?
The 2023 Audi E-tron, while generally reliable, has some frequently reported issues and past recalls to consider. A common complaint among owners across model years, including the 2023, involves the 12V auxiliary battery draining prematurely, which can lead to "vehicle not ready" messages. This often requires service and is a known quirk for some EVs. Owners have also reported occasional malfunctions with the charging port door or its locking mechanism, sometimes preventing proper charging or cable removal.
Infotainment system glitches are another recurring theme, with reports of the MMI system freezing, lagging, or exhibiting minor software bugs. While these are often resolved with over-the-air or dealership-installed software updates, they can be an annoyance. Less common, but still noted, are occasional unusual noises from the HVAC system or perceived inconsistencies in climate control.
Regarding recalls, the E-tron platform has experienced a few notable ones. The most significant for earlier models (2019-2020) was a battery module recall due to a potential fire risk from water ingress; however, this issue was addressed in later production and is not a primary concern for the 2023 model year. There have also been recalls for overheating charging cables and various software-related issues, such as rearview camera display problems or instrument cluster warnings. Prospective buyers should always check the NHTSA website using the specific VIN for any outstanding recalls. Long-term reliability is generally good for a luxury EV, though potential out-of-warranty repairs for complex components like the adaptive air suspension or high-voltage battery can be costly, despite Audi's comprehensive battery warranty (8 years/100,000 miles).
How long will the 2023 Audi E-tron last?
Estimating the average years of service for the 2023 Audi E-tron is somewhat preliminary due to its relatively recent introduction as an EV, but generally, modern electric vehicles from reputable manufacturers like Audi are built for long lifespans. With proper maintenance habits, including regular software updates, routine tire care, and brake fluid checks, an E-tron can reasonably be expected to provide 150,000 to 200,000 miles or 10-15 years of service. Its electric powertrain, having fewer moving parts than an internal combustion engine, contributes to strong long-term durability, and Audi's robust build quality ensures the cabin and chassis hold up well over time.
However, long-term weaknesses include the natural, albeit slow, degradation of the high-voltage battery, which will incrementally reduce range over many years. The 12V auxiliary battery has shown a propensity for early failure in some units. The sophisticated adaptive air suspension, while providing excellent comfort, could become an expensive repair item outside of warranty. Despite these points, the E-tron benefits from Audi's strong 8-year/100,000-mile battery warranty, mitigating the most significant potential long-term cost.
What Technology & Safety Features are Included?
The 2023 Audi E-tron is replete with advanced built-in technology, sophisticated entertainment options, and a comprehensive suite of driver-assistance and safety features. At its core is Audi's intuitive MMI Touch Response system, which uses dual touchscreens — a 10.1-inch upper display for navigation and infotainment, and an 8.6-inch lower screen for climate control and vehicle functions, all with haptic feedback for a tactile experience. The driver benefits from the stunning 12.3-inch Audi Virtual Cockpit Plus, a customizable digital instrument cluster. Entertainment is elevated by the available Bang & Olufsen 3D Premium Sound System, and connectivity is seamless with standard Apple CarPlay, Android Auto, Bluetooth, and an optional Wi-Fi hotspot. Wireless phone charging is also available on higher trims.
For driver assistance and safety, the E-tron offers an impressive array. Standard features on the Premium trim include Audi pre sense basic and front (which detects pedestrians and cyclists), lane departure warning, a top view camera system with a virtual 360-degree view, and front and rear parking sensors. Moving up to the Premium Plus trim adds adaptive cruise assist with traffic jam assist, which combines adaptive cruise control with lane-centering capabilities for semi-autonomous driving, along with Audi side assist (blind-spot monitoring), rear cross-traffic assist, traffic sign recognition, and emergency assist. Optional features, depending on the trim, include a head-up display, a night vision assistant using a thermal camera, and advanced Digital Matrix-design LED Headlights that can project warnings or guide the driver with light patterns.
In terms of crash-test ratings, the 2023 Audi E-tron SUV demonstrates excellent safety performance. The Insurance Institute for Highway Safety (IIHS) awarded the E-tron SUV a Top Safety Pick+ rating for the 2022 model year (which carries over to 2023), their highest accolade. This rating includes "Good" scores in all crashworthiness tests, "Superior" ratings for vehicle-to-vehicle and vehicle-to-pedestrian front crash prevention, and "Good" headlight performance with the optional Matrix-design LEDs. The National Highway Traffic Safety Administration (NHTSA) also gave the 2023 E-tron SUV an overall 5-star safety rating, with 5 stars in frontal and side crash tests and 4 stars in the rollover test, reinforcing its strong safety credentials.
What Colors Options are Available?
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2023 Audi E-tron Prices and Market Value
When new, the 2023 Audi E-tron SUV carried a starting MSRP of approximately $70,800 for the Premium trim, $77,800 for the Premium Plus, and around $84,800 for the Chronos Edition, with the Sportback variant commanding a slightly higher premium. As of mid-2024, the used market for a 2023 E-tron is showing expected depreciation, with prices typically ranging from $50,000 to $70,000, largely dependent on trim, mileage, condition, and optional features. Earlier model years, like 2019-2020, have seen more substantial depreciation, often available in the $25,000 to $40,000 range.
The E-tron has experienced relatively significant depreciation, a common trend for early luxury EVs. Factors influencing this include the rapid evolution of EV technology, with newer competitors offering longer ranges and faster charging, which can make earlier models feel less competitive. The rebranding of the E-tron as the Q8 e-tron for 2024 also contributes to the previous model's depreciation. Key factors affecting its resale value are mileage, overall condition, the health of the high-voltage battery, the presence of desirable trim levels and optional packages, and the intense competition within the luxury EV SUV segment. While it offers a superb luxury experience, buyers should be aware of its depreciation trajectory.
2023 Audi E-tron Cost of Ownership
Long-term ownership of the 2023 Audi E-tron presents a mixed financial picture. Insurance costs are typically higher than for mainstream vehicles, reflecting its luxury segment, advanced technology, and higher repair expenses. "Fuel" costs, however, are a major advantage; charging at home, especially during off-peak hours, is substantially cheaper than gasoline, making daily running more economical. Routine maintenance is generally lower for EVs, omitting oil changes and tune-ups, but luxury vehicle components like tires, brakes, and specific EV system diagnostics can still be costly.
Out-of-warranty repairs, particularly for complex components like the adaptive air suspension, high-voltage battery, or advanced electronics, can be very expensive due to specialized parts and labor. Factoring in its notable depreciation, the 2023 Audi E-tron, while offering economical daily running, is ultimately a costly luxury vehicle to own over the long term, demanding a budget commensurate with its premium status rather than purely its electric powertrain benefits.
2023 Audi E-tron Fuel Efficiency
2023 Audi E-tron Safety Rating
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2023 Audi E-tron Warranty
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2023 Audi E-tron Insurance
reasonable repair costs.
How Does the 2023 Audi E-tron Compare to Other Sport Utility Vehicle?
The 2023 Audi E-tron holds its own in the competitive luxury electric SUV segment, though it faces strong rivals like the Tesla Model Y/X, BMW iX, Mercedes-Benz EQE SUV, and Genesis GV60. In terms of performance, the E-tron offers a smooth, refined, and powerful experience with instant torque (0-60 mph in 5.5 seconds), prioritizing comfort over raw sportiness. This contrasts with the Tesla Model Y/X, which often provides blistering acceleration and more agile handling but a firmer ride. The BMW iX and Mercedes EQE SUV generally offer comparable or superior performance and driving dynamics, with the iX leaning towards sportiness and the EQE SUV towards serene luxury.
Regarding features, the E-tron boasts a premium interior with exquisite materials, Audi's dual-screen MMI Touch Response system, Virtual Cockpit, adaptive air suspension, and the Bang & Olufsen sound system, delivering a traditional luxury experience. Tesla's minimalist interior design and large central screen offer a different, tech-forward approach with robust Autopilot/FSD features and a superior charging network. The BMW iX counters with an avant-garde cabin and its iDrive system, while the Mercedes EQE SUV emphasizes lavish comfort, optional Hyperscreen, and cutting-edge tech. The Genesis GV60 offers unique design elements, like its Crystal Sphere shifter, and a strong suite of standard features for its price point.
Reliability for the E-tron has been generally good for a first-generation EV, though some minor infotainment glitches and 12V battery issues have been noted. Tesla's reliability can be mixed, with build quality sometimes varying, though its powertrain is robust. The BMW iX and Mercedes EQE SUV are newer to the market, but are expected to uphold their brands' luxury reliability standards. The Genesis GV60, based on Hyundai/Kia's acclaimed EV platform, has shown strong initial reliability.
Pricing for a new 2023 E-tron ranged from about $70,000 to $88,000. This places it competitively, though often higher than a Model Y (which starts lower, but Model X is pricier) and similar to the starting points of the BMW iX (from ~$87k) and Mercedes EQE SUV (from ~$78k). The Genesis GV60 offers compelling value, typically priced between $60,000 and $70,000.
Better or similar alternatives depend on buyer priorities:
- For those prioritizing ultimate range and access to a vast charging network, the Tesla Model Y or X might be preferable.
- If a more dynamic driving experience with cutting-edge German luxury is desired, the BMW iX is a strong contender.
- For maximum luxury, comfort, and a truly quiet cabin, the Mercedes EQE SUV offers a compelling package.
- The Genesis GV60 provides a strong value proposition with distinctive styling and robust performance in a slightly smaller footprint.
Final Verdict: Is the 2023 Audi E-tron a Good Sport Utility Vehicle?
The 2023 Audi E-tron is an excellent choice for buyers who prioritize traditional luxury, exceptional ride comfort, and a remarkably quiet cabin, presenting a seamless transition to electric vehicle ownership. It's ideal for those who appreciate Audi's understated, high-quality design and a refined driving experience over aggressive sportiness or segment-leading range. Families seeking a spacious, safe, and technologically advanced premium SUV will find it very appealing.
Whether it's worth buying depends heavily on the conditions. As a used vehicle, the E-tron offers significant value. Its notable depreciation means you can acquire a highly luxurious, well-appointed EV for a substantially lower price than its original MSRP. This makes it a compelling option, particularly for 2021-2023 models which largely bypass the earlier battery recall concerns. For used purchases, the Premium Plus trim often strikes the best balance of features and cost.
As a new purchase in 2023, it faced tougher competition from newer EVs offering greater range and efficiency. Unless significant dealer incentives were available, buying new might have meant absorbing more depreciation quickly with the introduction of the Q8 e-tron. Ultimately, the E-tron is a solid luxury EV, best acquired used for savvy buyers who value comfort and quality over cutting-edge range figures and are looking for a sophisticated electric SUV experience at a more accessible price point.
Simon A
Simon is a contributor to VinCheck, where he provides articles and reviews on various automotive topics. His work focuses on delivering accurate and up-to-date information about used cars, helping readers make informed decisions.