The 2023 KIA Soul is a distinctive subcompact crossover SUV, renowned for its iconic boxy styling since its introduction in 2008. The third generation, which the 2023 model belongs to, began in 2020. Key trims include LX, S, GT-Line, and EX, with pricing generally ranging from around $19,990 to $24,290 MSRP. Its unique design, surprisingly spacious interior, and strong value proposition make it a popular choice for urban drivers.
The Good
The 2023 KIA Soul boasts a surprisingly roomy and comfortable interior for its size, coupled with good fuel efficiency for everyday driving. Its distinctive boxy design appeals to emotional buyers seeking a unique style, while practical buyers appreciate its excellent cargo space, strong warranty, and overall value. It offers reliable performance for urban adventures.
The Bad
Potential weaknesses for the 2023 KIA Soul include the absence of an All-Wheel Drive (AWD) option and its single 147-hp engine which can feel underpowered on highways. The Continuously Variable Transmission (CVT) might occasionally sound noisy under hard acceleration, and some find the interior materials on lower trims a bit budget-conscious.
2023 KIA Soul: Quick Overview
- Engine Options: For 2023, the KIA Soul is offered with a single engine choice: a 2.0-liter DOHC 4-cylinder engine with Multi-Port Injection (MPI). The previously available 1.6-liter turbocharged engine was discontinued.
- Horsepower: This 2.0L engine produces 147 horsepower at 6,200 rpm and 132 lb-ft of torque at 4,500 rpm.
- Fuel Economy: Paired with an Intelligent Variable Transmission (IVT) and Front-Wheel Drive (FWD), the 2023 Soul delivers competitive fuel efficiency. The LX, S, and GT-Line trims achieve an EPA-estimated 28 MPG city, 33 MPG highway, and 30 MPG combined. The EX trim slightly improves with 29 MPG city, 35 MPG highway, and 31 MPG combined.
- 0-60 Times: The 2023 Soul is not built for speed, with 0-60 mph times typically ranging between 8.0 to 9.0 seconds, making it adequate for daily commuting but not spirited driving.
- Towing Capacity: The 2023 KIA Soul is generally not rated for towing in the North American market. While some small accessories might be accommodated with a hitch, it's not recommended for conventional towing.
- Trim-Level Features:
- LX: The entry-level trim features an 8-inch touchscreen display, Apple CarPlay® and Android Auto™ compatibility, a 6-speaker audio system, remote keyless entry, power windows, and 16-inch steel wheels. Standard Kia Drive Wise safety includes Forward Collision-Avoidance Assist (FCA) and Lane Keeping Assist (LKA).
- S: Upgrades to a 10.25-inch touchscreen with navigation, Kia Connect, a 10-way power driver's seat, dual-zone automatic climate control, 16-inch alloy wheels, and additional safety tech like Blind-Spot Collision-Avoidance Assist (BCA) and Rear Cross-Traffic Collision-Avoidance Assist (RCCA).
- GT-Line: Offers a sportier appearance with unique 18-inch alloy wheels, a GT-Line body styling kit, flat-bottom steering wheel, LED fog lights, and available upgrades like a Harman Kardon® premium audio system and heated front seats via an optional Technology Package.
- EX: Focuses on comfort and convenience, adding a power sunroof, heated front seats, a synthetic leather-wrapped steering wheel, 17-inch alloy wheels, and a cargo cover for enhanced utility.
2023 KIA Soul Specifications
Vehicle Information
| Year | 2023 |
| Make | KIA |
| Model | Soul |
| Trim | - |
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Pricing
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What Problems Does the 2023 KIA Soul Have?
As a relatively new model year, comprehensive long-term data for the 2023 KIA Soul is still accumulating. However, insights can be drawn from the third generation (2020-present) which it belongs to.
Frequently reported problems typically align with minor issues rather than major mechanical failures. Owners occasionally mention the Intelligent Variable Transmission (IVT) exhibiting some noise or hesitation under specific driving conditions, although this is generally within normal operating parameters for this type of transmission. The 2.0L engine itself is a mature and generally reliable unit, less prone to the oil consumption or knocking issues that plagued some older, different Kia/Hyundai GDI engines.
Electrical glitches, while not widespread, can sometimes occur, manifesting as infotainment screen freezes or minor sensor malfunctions, which are common across many modern vehicles with complex electronics. Some owners might also report higher-than-average road noise at highway speeds, a characteristic common in this segment.
Regarding recalls, it's crucial for any potential or current owner to check the National Highway Traffic Safety Administration (NHTSA) database using their specific Vehicle Identification Number (VIN) for any open recalls. While no widespread, significant recalls specific to the 2023 Soul have dominated headlines, recalls can be issued at any time for various components across different model years and vehicle lines. For instance, some previous Kia models have had recalls related to engine components or braking systems, but these don't necessarily extend to the 2023 Soul.
Long-term reliability concerns are generally mitigated by Kia's robust 5-year/60,000-mile basic and 10-year/100,000-mile powertrain warranty, which provides significant peace of mind. Overall, the 2023 Soul is anticipated to offer solid reliability for its class, assuming routine maintenance is followed.
Frequently reported problems typically align with minor issues rather than major mechanical failures. Owners occasionally mention the Intelligent Variable Transmission (IVT) exhibiting some noise or hesitation under specific driving conditions, although this is generally within normal operating parameters for this type of transmission. The 2.0L engine itself is a mature and generally reliable unit, less prone to the oil consumption or knocking issues that plagued some older, different Kia/Hyundai GDI engines.
Electrical glitches, while not widespread, can sometimes occur, manifesting as infotainment screen freezes or minor sensor malfunctions, which are common across many modern vehicles with complex electronics. Some owners might also report higher-than-average road noise at highway speeds, a characteristic common in this segment.
Regarding recalls, it's crucial for any potential or current owner to check the National Highway Traffic Safety Administration (NHTSA) database using their specific Vehicle Identification Number (VIN) for any open recalls. While no widespread, significant recalls specific to the 2023 Soul have dominated headlines, recalls can be issued at any time for various components across different model years and vehicle lines. For instance, some previous Kia models have had recalls related to engine components or braking systems, but these don't necessarily extend to the 2023 Soul.
Long-term reliability concerns are generally mitigated by Kia's robust 5-year/60,000-mile basic and 10-year/100,000-mile powertrain warranty, which provides significant peace of mind. Overall, the 2023 Soul is anticipated to offer solid reliability for its class, assuming routine maintenance is followed.
How long will the 2023 KIA Soul last?
With diligent maintenance habits, the 2023 KIA Soul is a durable vehicle expected to provide excellent service. Based on owner data and the reliability of its predecessors, a Soul can realistically achieve between 150,000 to 200,000 miles, and sometimes more, before requiring major repairs. This translates to an average lifespan of 10 to 15 years for most drivers. Regular oil changes, timely fluid checks, tire rotations, and addressing minor issues promptly are crucial for maximizing its longevity.
In terms of long-term durability, the 2.0L engine and IVT are generally robust components. However, weaknesses over time might include accelerated wear on interior plastics or fabrics, especially on lower trims. Suspension components like bushings and struts will eventually need replacement, impacting ride comfort. Road noise can also become more pronounced with age. While less common in modern Kias, potential for minor electrical gremlins or surface rust in harsh climates should also be monitored.
In terms of long-term durability, the 2.0L engine and IVT are generally robust components. However, weaknesses over time might include accelerated wear on interior plastics or fabrics, especially on lower trims. Suspension components like bushings and struts will eventually need replacement, impacting ride comfort. Road noise can also become more pronounced with age. While less common in modern Kias, potential for minor electrical gremlins or surface rust in harsh climates should also be monitored.
What Technology & Safety Features are Included?
The 2023 KIA Soul comes equipped with a competitive array of built-in technology, entertainment, and safety features. Standard on the LX trim is an 8-inch touchscreen infotainment system, providing seamless integration with Apple CarPlay® and Android Auto™, along with Bluetooth connectivity and USB ports. Moving up to the S trim and higher introduces a more advanced 10.25-inch touchscreen display featuring navigation, SiriusXM® Satellite Radio, and Kia Connect telematics services. A wireless phone charger is also available on higher trims, and for audiophiles, an optional Harman Kardon® premium audio system is offered in the GT-Line Technology Package.
Driver-assistance features are bundled under the 'Kia Drive Wise' suite. Standard across all trims are Forward Collision-Avoidance Assist (FCA) with Pedestrian Detection, Lane Keeping Assist (LKA), Lane Following Assist (LFA), Driver Attention Warning (DAW), and High Beam Assist (HBA). Higher trims (S, GT-Line, EX) add Blind-Spot Collision-Avoidance Assist (BCA), Rear Cross-Traffic Collision-Avoidance Assist (RCCA), and Smart Cruise Control (SCC). A Rear Occupant Alert system is also standard on all trims.
Standard safety features include a comprehensive airbag system (six airbags), Anti-lock Braking System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Hill-start Assist Control (HAC), and a Tire-Pressure Monitoring System (TPMS). A rear-view monitor with dynamic parking guidelines is also standard.
In terms of crash-test ratings, the 2023 KIA Soul generally performs well. The National Highway Traffic Safety Administration (NHTSA) awarded the Soul an overall 4-star safety rating, with 4 stars for frontal crash, 5 stars for side crash, and 4 stars for rollover. The Insurance Institute for Highway Safety (IIHS) gave the Soul "Good" ratings in most crashworthiness categories (Moderate overlap front, side, roof strength, head restraints & seats). Headlight performance varied by trim, with "Poor" for base halogen lights and "Acceptable" for optional LED headlights. The Soul received "Superior" for vehicle-to-vehicle front crash prevention and "Advanced" for vehicle-to-pedestrian front crash prevention when equipped with the optional system.
Driver-assistance features are bundled under the 'Kia Drive Wise' suite. Standard across all trims are Forward Collision-Avoidance Assist (FCA) with Pedestrian Detection, Lane Keeping Assist (LKA), Lane Following Assist (LFA), Driver Attention Warning (DAW), and High Beam Assist (HBA). Higher trims (S, GT-Line, EX) add Blind-Spot Collision-Avoidance Assist (BCA), Rear Cross-Traffic Collision-Avoidance Assist (RCCA), and Smart Cruise Control (SCC). A Rear Occupant Alert system is also standard on all trims.
Standard safety features include a comprehensive airbag system (six airbags), Anti-lock Braking System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Hill-start Assist Control (HAC), and a Tire-Pressure Monitoring System (TPMS). A rear-view monitor with dynamic parking guidelines is also standard.
In terms of crash-test ratings, the 2023 KIA Soul generally performs well. The National Highway Traffic Safety Administration (NHTSA) awarded the Soul an overall 4-star safety rating, with 4 stars for frontal crash, 5 stars for side crash, and 4 stars for rollover. The Insurance Institute for Highway Safety (IIHS) gave the Soul "Good" ratings in most crashworthiness categories (Moderate overlap front, side, roof strength, head restraints & seats). Headlight performance varied by trim, with "Poor" for base halogen lights and "Acceptable" for optional LED headlights. The Soul received "Superior" for vehicle-to-vehicle front crash prevention and "Advanced" for vehicle-to-pedestrian front crash prevention when equipped with the optional system.
What Colors Options are Available?
2023 KIA Soul Prices and Market Value
When new, the 2023 KIA Soul had a Manufacturer's Suggested Retail Price (MSRP) ranging from approximately $19,990 for the base LX trim up to around $24,290 for the EX trim, excluding destination fees and options. As a relatively current model year, used market prices for the 2023 Soul remain quite close to their original MSRP, typically fetching between $18,000 and $23,000, depending on mileage, condition, and specific trim level.
The Soul generally experiences moderate depreciation, similar to other non-luxury subcompact crossovers. Most of its value loss occurs in the first two to three years of ownership. However, Kia's generous 10-year/100,000-mile powertrain warranty is a significant asset that helps bolster its resale value compared to some competitors. Factors greatly affecting resale value include the vehicle's overall condition, a complete service history, the specific trim level (higher trims with more features tend to hold value better), and current market demand for efficient, practical urban vehicles.
The Soul generally experiences moderate depreciation, similar to other non-luxury subcompact crossovers. Most of its value loss occurs in the first two to three years of ownership. However, Kia's generous 10-year/100,000-mile powertrain warranty is a significant asset that helps bolster its resale value compared to some competitors. Factors greatly affecting resale value include the vehicle's overall condition, a complete service history, the specific trim level (higher trims with more features tend to hold value better), and current market demand for efficient, practical urban vehicles.
2023 KIA Soul Cost of Ownership
The 2023 KIA Soul is widely considered an economical vehicle to own. Its insurance costs are typically affordable, thanks to its lower purchase price, good safety ratings, and modest performance. Fuel expenses are minimized by its efficient 2.0L engine, which delivers competitive MPG figures in the mid-30s on the highway. Routine maintenance, such as oil changes and tire rotations, is inexpensive, and parts are readily available. Repair costs are generally reasonable, and Kia's excellent 10-year/100,000-mile powertrain warranty significantly covers potential major issues during the early years of ownership, contributing to low long-term ownership costs.
2023 KIA Soul Fuel Efficiency
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2023 KIA Soul Safety Rating
NHTSA
2023 KIA Soul Insurance
Insurance for a 2023 KIA Soul is moderately priced, reflecting its status as a Vehicle with strong safety ratings and
reasonable repair costs.
reasonable repair costs.
How Does the 2023 KIA Soul Compare to Other Vehicle?
The 2023 KIA Soul operates in a highly competitive subcompact crossover segment, facing rivals like the Hyundai Venue, Nissan Kicks, Chevrolet Trax, Toyota C-HR, and the slightly more upscale Mazda CX-30.
In terms of Performance, the Soul's 147-hp 2.0L engine generally offers more grunt than the Hyundai Venue (121 hp) and Nissan Kicks (122 hp), making it feel a bit more capable in city traffic. However, it falls short of the Mazda CX-30's more powerful base engine (191 hp) or any turbocharged rivals. None are designed for exhilarating performance, but the Soul strikes a decent balance for everyday driving.
Regarding Features, the Soul stands out with a very strong offering. Its standard 8-inch or available 10.25-inch infotainment system with Apple CarPlay® and Android Auto™, along with a comprehensive suite of standard driver-assistance features (Kia Drive Wise), often surpasses what rivals offer at similar price points. The Soul's boxy design also translates to exceptional interior space, especially headroom and cargo volume, often besting competitors like the Kicks and Venue in practicality.
Reliability is a strong suit for the Soul, backed by Kia's industry-leading 10-year/100,000-mile powertrain warranty. While Toyota (C-HR) and Mazda (CX-30) are often benchmarked for long-term reliability, the Soul's use of a well-tested 2.0L engine and IVT contributes to solid dependability. The Nissan Kicks and Hyundai Venue also generally offer good reliability in the segment.
From a Price perspective, the Soul is exceptionally competitive. Its starting MSRP is often on par with or even lower than the Nissan Kicks and Hyundai Venue, while frequently delivering more standard features and interior volume for the money. The Mazda CX-30, offering a more premium experience and optional AWD, typically comes with a higher price tag.
Recommendations:
In terms of Performance, the Soul's 147-hp 2.0L engine generally offers more grunt than the Hyundai Venue (121 hp) and Nissan Kicks (122 hp), making it feel a bit more capable in city traffic. However, it falls short of the Mazda CX-30's more powerful base engine (191 hp) or any turbocharged rivals. None are designed for exhilarating performance, but the Soul strikes a decent balance for everyday driving.
Regarding Features, the Soul stands out with a very strong offering. Its standard 8-inch or available 10.25-inch infotainment system with Apple CarPlay® and Android Auto™, along with a comprehensive suite of standard driver-assistance features (Kia Drive Wise), often surpasses what rivals offer at similar price points. The Soul's boxy design also translates to exceptional interior space, especially headroom and cargo volume, often besting competitors like the Kicks and Venue in practicality.
Reliability is a strong suit for the Soul, backed by Kia's industry-leading 10-year/100,000-mile powertrain warranty. While Toyota (C-HR) and Mazda (CX-30) are often benchmarked for long-term reliability, the Soul's use of a well-tested 2.0L engine and IVT contributes to solid dependability. The Nissan Kicks and Hyundai Venue also generally offer good reliability in the segment.
From a Price perspective, the Soul is exceptionally competitive. Its starting MSRP is often on par with or even lower than the Nissan Kicks and Hyundai Venue, while frequently delivering more standard features and interior volume for the money. The Mazda CX-30, offering a more premium experience and optional AWD, typically comes with a higher price tag.
Recommendations:
- Better Alternatives (if AWD or more power are crucial): Consider the Mazda CX-30 for a more upscale interior, stronger performance, and available AWD. The Honda HR-V offers a more refined ride, good versatility, and optional AWD, though it might be slightly pricier.
- Similar Alternatives (for value and urban utility): The Nissan Kicks offers great fuel economy and decent features. The Hyundai Venue is a slightly smaller and more basic option but provides excellent value for urban commuting. For a slightly more SUV-like feel and available AWD, the Toyota Corolla Cross is an option, though it comes at a higher cost.
Final Verdict: Is the 2023 KIA Soul a Good Vehicle?
The 2023 KIA Soul is an ideal vehicle for urban dwellers, first-time car buyers, small families, or anyone seeking a practical, spacious, and uniquely styled subcompact crossover on a budget. It excels for those prioritizing cargo space, ease of parking, and value over high performance or all-wheel-drive capability.
It is generally worth buying. Its combination of an attractive price point, a robust warranty, decent fuel economy, and a surprisingly roomy interior makes it a smart purchase. For new car buyers, purchasing new offers the full warranty and ability to choose desired options. However, a gently used 2020-2022 model could offer even greater value by having absorbed initial depreciation.
Regarding specific trims, the S trim is often the sweet spot, adding crucial tech like the 10.25-inch screen and more advanced safety features without a significant price jump. The GT-Line suits those desiring a sportier aesthetic, while the EX adds comfort features like a sunroof. The base LX might feel a bit sparse for some. Ultimately, the Soul is an excellent choice for practical-minded individuals who appreciate a distinct personality in their daily driver.
It is generally worth buying. Its combination of an attractive price point, a robust warranty, decent fuel economy, and a surprisingly roomy interior makes it a smart purchase. For new car buyers, purchasing new offers the full warranty and ability to choose desired options. However, a gently used 2020-2022 model could offer even greater value by having absorbed initial depreciation.
Regarding specific trims, the S trim is often the sweet spot, adding crucial tech like the 10.25-inch screen and more advanced safety features without a significant price jump. The GT-Line suits those desiring a sportier aesthetic, while the EX adds comfort features like a sunroof. The base LX might feel a bit sparse for some. Ultimately, the Soul is an excellent choice for practical-minded individuals who appreciate a distinct personality in their daily driver.