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2012 Toyota Prius v Overview, Reviews, Ratings & Specs

Rating: 4.49
Based on 100 Owner Reviews
Drew B | March 31, 2025
The 2012 Toyota Prius v is a hybrid wagon expanding the Prius lineup. Introduced as a larger, more family-friendly alternative, it offered increased cargo space and passenger volume. The Prius v, often called the Prius Alpha in other markets, was available from 2012 to 2017 in the US. Key trims included Two, Three, Four, and Five, each adding more features. New, the pricing ranged from approximately $26,000 to $30,000. Its spaciousness and fuel efficiency made it a popular choice.
The Good

The 2012 Toyota Prius v excels in fuel efficiency, offering exceptional gas mileage for practical buyers. Its spacious interior provides comfort for families. Toyota's reputation for reliability appeals to those seeking long-term value. While not sporty, the hybrid system delivers adequate performance for daily driving. Emotionally, owners appreciate the eco-friendly image and lower running costs.

The Bad

The 2012 Toyota Prius v's weaknesses include its somewhat uninspired driving dynamics and potentially sluggish acceleration, especially when fully loaded. The interior materials, while durable, can feel somewhat cheap. Some owners have reported issues with the hybrid battery pack over time, and the infotainment system is dated compared to newer vehicles. Watch out for oil consumption, a potential issue in some Toyota engines of this era.

2012 Toyota Prius v: Quick Overview

  • Engine Options: 1.8L 4-cylinder gasoline engine with Hybrid Synergy Drive system.

  • Horsepower: Total system horsepower of 134 hp (99 kW).

  • Fuel Economy: EPA estimated 44 mpg city / 40 mpg highway / 42 mpg combined.

  • 0-60 Times: Approximately 10.3 seconds.

  • Towing Capacity: Not recommended for towing.

  • Trim-Level Features:
    • Two: Standard features include automatic climate control, keyless entry, a 6.1-inch touchscreen display, a rearview camera, Bluetooth connectivity, and a six-speaker sound system.

    • Three: Adds navigation, Toyota's Entune infotainment system, and upgraded upholstery.

    • Four: Includes leatherette upholstery, heated front seats, and an eight-way power driver seat.

    • Five: Features LED headlights, fog lights, and a panoramic sunroof, plus all features from lower trims.

Other features might include:
  • Smart Key System

  • Cruise Control

  • Power windows and locks

  • Tilt/telescoping steering wheel

  • Various storage compartments

2012 Toyota Prius v Specifications

Vehicle Information
Year 2012
Make Toyota
Model Prius v
Trim -
Style 5-Door
Type -
Category Mid-Size Station Wagon
Manufacturing Details
Made In Japan
Manufacturing City TOYOTA CITY
Dimensions
Doors 5-Door
Curb Weight 1485.06 kg
Gross Vehicle Weight Rating -
Overall Height -
Overall Length -
Overall Width -
Wheelbase Length -
Standard Seating -
Engine & Performance
Engine Electric
Engine Size 1.8L
Engine Cylinders 4
Transmission Automatic
Transmission Type Automatic
Transmission Speeds Continuously Variable
Drivetrain Front-Wheel Drive
Additional Features
Anti-Brake System -
Steering Type -
Pricing
Manufacturer Suggested Retail Price (MSRP) $26,550 USD
Invoice Price $24,716 USD
Delivery Charges $795 USD

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Analysis

What Problems Does the 2012 Toyota Prius v Have?

Frequently reported problems for the 2012 Toyota Prius v include potential hybrid battery degradation over time, which can lead to reduced fuel economy and performance. Some owners have reported excessive oil consumption, a known issue in certain Toyota engines of this era. This can be exacerbated by infrequent oil changes or the use of low-quality oil. Another area of concern is the potential failure of the water pump, which can cause overheating if not addressed promptly.

Recalls for the 2012 Prius v have addressed issues such as potential cracks in the fuel delivery pipe, which could lead to fuel leakage and fire risk. Additionally, some vehicles were recalled for issues related to the hybrid system's inverter. Long-term reliability concerns primarily revolve around the longevity of the hybrid battery pack, which can be expensive to replace. While Toyota hybrids are generally reliable, the battery's lifespan is finite and depends on factors like climate and driving habits. Regular maintenance, including timely oil changes and inspections of the hybrid system, is crucial for mitigating these issues and maximizing the vehicle's lifespan.

How long will the 2012 Toyota Prius v last?

Based on owner data and good maintenance habits, a 2012 Toyota Prius v can reasonably achieve 200,000 miles or more. Many owners report exceeding this milestone with proper care. Regular oil changes, hybrid system maintenance, and timely replacement of wear items are crucial. Long-term durability is generally good, but the hybrid battery is a potential weakness. Its lifespan typically ranges from 8-10 years or 100,000-150,000 miles. Replacement can be costly, but preventative maintenance and careful driving habits can extend its life.

What Technology & Safety Features are Included?

The 2012 Toyota Prius v comes standard with a 6.1-inch touchscreen display, a rearview camera, Bluetooth connectivity, and a six-speaker sound system. Toyota's Entune infotainment system, offering app integration and navigation, was available on higher trims. Optional features included a premium JBL audio system, a panoramic sunroof, and heated front seats.

Driver-assistance features were limited compared to modern vehicles, but the Prius v did offer features like cruise control and stability control. Higher trims had available features such as parking assist.

Safety features included standard antilock brakes, stability control, traction control, and a suite of airbags (front, side, and curtain).

Crash-test ratings from the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA) were generally positive. The IIHS gave the 2012 Prius v a "Top Safety Pick" award. NHTSA awarded it a four-star overall safety rating. It's worth noting that safety standards and testing procedures have evolved since 2012, so these ratings should be considered in context.

What Colors Options are Available?

Exterior Colors
Blizzard Pearl
Barcelona Red Metallic
Black
Sea Glass Pearl
Sky Blue Pearl
Sandy Beach Metallic
Classic Silver Metallic
Interior Colors
Dark Gray
Bisque

2012 Toyota Prius v Prices and Market Value

When new, the 2012 Toyota Prius v ranged from approximately $26,000 to $30,000 depending on the trim level and options. Current used market prices typically range from $8,000 to $15,000, depending on condition, mileage, and location. The Prius v has depreciated significantly, but its resale value remains relatively strong compared to other wagons due to its fuel efficiency and Toyota's reputation for reliability. Factors affecting resale value include mileage, condition, accident history, and the presence of desirable features like the panoramic sunroof and navigation system. Hybrid battery health is also a crucial factor.

2012 Toyota Prius v Cost of Ownership

The 2012 Toyota Prius v is generally economical to own. Insurance costs are typically moderate. Fuel costs are significantly lower than comparable non-hybrid wagons due to its excellent fuel economy. Maintenance costs are average, with routine servicing being relatively affordable. However, potential hybrid battery replacement can be a significant expense. Repair costs are generally reasonable, but specialized hybrid system repairs can be pricier. Overall, the Prius v offers lower long-term ownership costs compared to many other vehicles in its class, especially considering fuel savings.

2012 Toyota Prius v Fuel Efficiency

Fuel Type Hybrid
Fuel Capacity 17.03 liters
City Mileage 1.83 km/l
Highway Mileage 2.04 km/l

2012 Toyota Prius v Safety Rating

NHTSA
Side Driver Rating
Frontal Passenger Rating
Rollover Rating
Side Rear Passenger Rating
Frontal Driver Rating
IIHS
Roof Strength Test Results Good
Rear Crash Protection/Head Restraint Ratings Good
Moderate Overlap Front Test Results Good
Side Impact Test Results Good

2012 Toyota Prius v Recalls & Defects

AIR Bags:frontal:sensor/Control Module-Inactive
Recall date 2013-01-16
Recall no. 13v014000
Source NHTSA
Summary Southeast Toyota Distributors, LLC (Set) IS Recalling Certain Models Interspersed Through Model Years 2009 Through 2013 AS Follows: Model Year 2009-2012 Tacoma, 4runner, Camry, Camry Hybrid, Prius, and Rav4; Model Year 2009-2010 Avalon, FJ Cruiser, and Highlander Hybrid; Model Year 2010-2013 Model Year Corolla, Sienna and Tundra; Model Year 2009-2013 Highlander and Venza; Model Year 2012 Prius V; and Model Year 2010-2012 Sequoia. During Modification BY SET TO Include Accessories Such AS Leather Seat Covers, Seat Heaters or Headrest DVD Systems, These Vehicles MAY NOT Have HAD THE Passenger Seat Occupant Sensing System Calibration Tested. Without Passing THE Calibration Test, THE Occupant Sensing System MAY NOT Operate AS Designed.
Consequence IF THE Front Passenger Seat Occupant Sensing System IS OUT OF Calibration, THE Front Passenger Airbags MAY NOT Deploy or They MAY Deploy Inappropriately FOR THE Passenger's Size and Position. This Could Increase THE Risk OF Personal Injury During THE Event OF A Vehicle Crash Necessitating Airbag Deployment.
Remedy Southeast Toyota Will Notify Owners, and Dealers Will Test THE Sensitivity OF THE Occupant Detection Sensors, and Recalibrate Them AS Necessary. THE Recall Began ON March 21, 2013. Owners MAY Contact Southeast Toyota AT 1-800-301-6859.
Notes Owners MAY Also Contact THE National Highway Traffic Safety Administration Vehicle Safety Hotline AT 1-888-327-4236 (Tty 1-800-424-9153), or GO TO Www.safercar.gov.
Seats
Recall date 2013-01-16
Recall no. 13v014000
Source NHTSA
Summary Southeast Toyota Distributors, LLC (Set) IS Recalling Certain Models Interspersed Through Model Years 2009 Through 2013 AS Follows: Model Year 2009-2012 Tacoma, 4runner, Camry, Camry Hybrid, Prius, and Rav4; Model Year 2009-2010 Avalon, FJ Cruiser, and Highlander Hybrid; Model Year 2010-2013 Model Year Corolla, Sienna and Tundra; Model Year 2009-2013 Highlander and Venza; Model Year 2012 Prius V; and Model Year 2010-2012 Sequoia. During Modification BY SET TO Include Accessories Such AS Leather Seat Covers, Seat Heaters or Headrest DVD Systems, These Vehicles MAY NOT Have HAD THE Passenger Seat Occupant Sensing System Calibration Tested. Without Passing THE Calibration Test, THE Occupant Sensing System MAY NOT Operate AS Designed.
Consequence IF THE Front Passenger Seat Occupant Sensing System IS OUT OF Calibration, THE Front Passenger Airbags MAY NOT Deploy or They MAY Deploy Inappropriately FOR THE Passenger's Size and Position. This Could Increase THE Risk OF Personal Injury During THE Event OF A Vehicle Crash Necessitating Airbag Deployment.
Remedy Southeast Toyota Will Notify Owners, and Dealers Will Test THE Sensitivity OF THE Occupant Detection Sensors, and Recalibrate Them AS Necessary. THE Recall Began ON March 21, 2013. Owners MAY Contact Southeast Toyota AT 1-800-301-6859.
Notes Owners MAY Also Contact THE National Highway Traffic Safety Administration Vehicle Safety Hotline AT 1-888-327-4236 (Tty 1-800-424-9153), or GO TO Www.safercar.gov.
Exterior Lighting:tail Lights
Recall date 2013-12-12
Recall no. 13e070000
Source NHTSA
Summary Genera Corporation (Genera) IS Recalling Certain Aftermarket Replacement Tail Lights, Model 11-6468-00 (Driver-side), and Model 11-6467-00 (passenger-side), Sold FOR USE ON 2012-2013 Toyota Prius V Vehicles. THE Brake Light and Tail Light Circuits ARE Switched Causing THE Brake Lights TO BE Illuminated Continuously Until THE Brake Pedal IS Pressed, When THE Brake Lights Will GO Out.
Consequence THE Reversed Tail Lamp Function Reduces THE Ability TO Warn Other Motorists OF THE Driver's Intentions, Increasing THE Risk OF A Crash.
Remedy Genera Will Notify Owners and Provide Replacement Aftermarket Tail Lamps, Free OF Charge. THE Recall Began ON January 23, 2014. Owners MAY Contact Genera AT 1-888-963-9888. This Recall IS Being Conducted BY Genera Corporation, NOT BY Toyota Motor Corporation.
Notes Owners MAY Also Contact THE National Highway Traffic Safety Administration Vehicle Safety Hotline AT 1-888-327-4236 (Tty 1-800-424-9153), or GO TO Www.safercar.gov.
Hybrid Propulsion System: Inverter
Recall date 2015-07-15
Recall no. 15v449000
Source NHTSA
Summary Toyota Motor Engineering & Manufacturing (Toyota) IS Recalling Certain Model Year 2012-2014 Prius V Vehicles Manufactured August 22, 2011, TO June 30, 2014. A Component Within THE Hybrid Inverter Assembly MAY Overheat, Causing THE Hybrid System TO Reduce Output Power Allowing THE Vehicle TO Only Drive A Short Distance. IN Some Circumstances, THE Hybrid System MAY Shut Down Causing THE Vehicle TO Stop While Being Driven.
Consequence THE Vehicle MAY Enter A Fail-Safe/Limp-Home Mode That Limits THE Drivability OF THE Vehicle. THE Hybrid System Could Also Shut Down Completely Resulting IN A Vehicle Stall, Increasing THE Risk OF A Crash.
Remedy Toyota Will Notify Owners, and Dealers Will Update THE Software FOR THE Motor/Generator Control Electronic Control Unti (Ecu) and THE Hybrid Control Ecu, Free OF Charge. THE Recall Began ON July 30, 2015. Owners MAY Contact Toyota Customer Service AT 1-888-270-9371.
Notes Owners MAY Also Contact THE National Highway Traffic Safety Administration Vehicle Safety Hotline AT 1-888-327-4236 (Tty 1-800-424-9153), or GO TO Www.safercar.gov.
Hybrid Propulsion System
Recall date 2018-10-04
Recall no. 18v684000
Source NHTSA
Summary Toyota Motor Engineering & Manufacturing (Toyota) IS Recalling Certain 2010-2014 Toyota Prius and 2012-2014 Toyota Prius V Vehicles. Excessive Voltage IN THE Intelligent Power Module (Ipm) Within THE Inverter MAY Cause THE Hybrid System TO Shut Down, Causing THE Vehicle TO Stall While Being Driven.
Consequence IF THE Hybrid System Shuts Down Unexpectedly, IT CAN Increase THE Risk OF A Crash.
Remedy Toyota Will Notify Owners, and Dealers Will Update THE Software FOR THE Motor/Generator Control Electronic Control Unit (Ecu) and THE Hybrid Control ECU AS Necessary, Free OF Charge. THE Recall Began January 22, 2019. Owners MAY Contact Toyota Customer Service AT 1-888-270-9371. Toyota's Number FOR This Recall IS J0v. Note: THE Software Updates IN This Recall ARE Needed Even IF THE Vehicle HAD THE Software Previously Updated Under Recalls 14v-053 or 15v-449.
Notes Owners MAY Also Contact THE National Highway Traffic Safety Administration Vehicle Safety Hotline AT 1-888-327-4236 (Tty 1-800-424-9153), or GO TO Www.safercar.gov.

2012 Toyota Prius v Insurance

Insurance for a 2012 Toyota Prius v is moderately priced, reflecting its status as a Vehicle with strong safety ratings and
reasonable repair costs.

How Does the 2012 Toyota Prius v Compare to Other Vehicle?

The 2012 Toyota Prius v competed with wagons and small SUVs offering similar cargo space and fuel efficiency. Key rivals included the Ford C-Max Hybrid, the Subaru Outback (though larger), and even some compact SUVs like the Honda CR-V and Toyota RAV4.

In terms of performance, the Prius v is less engaging to drive than the C-Max Hybrid. However, the Prius v generally offers better fuel economy. The Outback provides more powerful engine options and all-wheel drive, but its fuel economy is lower. The CR-V and RAV4 offer more ground clearance and a higher driving position.

In terms of reliability, the Prius v holds an edge over the Ford C-Max Hybrid, though the Subaru Outback also enjoys a good reputation. The Honda CR-V and Toyota RAV4 are known for their reliability as well.

Feature-wise, the Prius v offers a decent array of technology, but its infotainment system is dated compared to newer models. The Outback provides more advanced features in higher trims.

Pricing for used models is generally competitive. A similar or better alternative would be a newer generation Prius v or Prius Prime (plug-in hybrid) if budget allows. Alternatively, a used Honda CR-V offers similar cargo space and reliability with a more traditional SUV experience. A Subaru Outback is a good option if all-wheel drive is needed.

Ranks #115 Sedan

1 2023 Toyota Camry (5.0★)
2 2023 Honda Accord (0.0★)
3 2023 Lexus ES (0.0★)
4 2024 Subaru Legacy (5.0★)
5 2022 Mazda MX-30 (4.0★)
6 2024 BMW M3 (0.0★)
7 2023 Ford Mustang (5.0★)
8 2023 Mercedes-Benz AMG GT (0.0★)
9 2023 Audi A3 (0.0★)
10 2023 Chevrolet Camaro (5.0★)
11 2023 Hyundai Elantra Hybrid (0.0★)
12 2023 Nissan Altima (4.0★)
115 2012 Toyota Prius v (5.0★)

Final Verdict: Is the 2012 Toyota Prius v a Good Vehicle?

The 2012 Toyota Prius v is ideal for individuals or small families prioritizing fuel efficiency, cargo space, and reliability. It's a good choice for those who don't need sporty performance but appreciate a practical and eco-conscious vehicle. Whether it's worth buying depends on the price and condition of the used vehicle. A well-maintained Prius v with a healthy hybrid battery is a good value. Look for models with complete service records and consider a pre-purchase inspection by a qualified mechanic. Specific trims like the Three or Four offer a good balance of features and value. Buying new is no longer an option as the model has been discontinued, making a careful assessment of a used example paramount.

2012 Toyota Prius v Owner Reviews

4.49
Overall rating
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Joseph Bourgoin on January 1, 2023

I ordered a rave4 prime.Still waiting for it.

I still love my priusv.Bought it new in oct.2012 went to Florida 6 winter with it I change oil every 6 month.very good on gas.In 10 yr. I put a set of wiper at one time. At my last inspection last October 2022 I had to have new brake in the back. That was it new tires of course.I can almost give it a 5 star but l will give it a 4.8 red & beige inside.

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Michael Greb on April 10, 2021

Great used car

The Best “used” car I’ve ever owned. The comfort paired with the economy is EXEMPLARY. The uneducated rumor that it doesn’t have any room is a total lie. I’m 6’3 and weigh 240 and have a ton of room!

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Drew on December 10, 2020

Great Upkeep!

Impressed a 2012 runs just as well as my previous 2014. It was enjoyable driving this car around Walnut Creek. It handled well and performed as expected.

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Drew on December 10, 2020

Great Test Drive

For an older vehicle, it runs very well and it is in great condition. There were scrapes on the rear bumper and a chip out of the plastic in the back, but the final price of the vehicle reflected that in my opinion. Drove very nicely for my hours drive back to Stockton. Can't give five stars reliability yet because I have not drove it enough, but I am impressed so far.

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PKOSKO on July 28, 2020

Most Cost Effective Car I have ever owned!

Maz MPG's (40 +), quality through interior and exterior. Repair costs are minimal and overall cost of ownership is amazingly low. The roominess of the interior is surprising (We can fir a 10 ft Kayak inside and still close the back hatch.

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TCorky on January 23, 2020

Most fuel efficient car we’ve owned. We love it!

Always wanted a Prius and this met all expectations! Wish I could afford a brand new one! I love the technology that comes with this ride!

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kayak2 on January 8, 2020

Most reliable car I've owned!

Prius V- 5 with premium sound and all options- This car is excellent on gas, great for long trips and comfortable to drive. I love the panoramic moon roof and the parking assist self parking function is awesome! This model has lots of room in the back for transporting lots of groceries, sports equipment, bikes and kids stuff. Super safe and easy child seat mounting.

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HappyDriver on October 28, 2019

A terrific car - never needed repair.

The perfect car for me. Very comfortable to drive in front, and has an unusually roomy back seat. Storage space is more than adequate. Great mileage. I replaced the substandard stereo with a new system.

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JimMC on September 29, 2019

Drives like a charm: 44 MPG

Lots of legroom, great acceleration, trouble free, well maintained with dealer servicing every 5000 miles. Driving has been about equally divided over local roads and freeways

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Best Value on August 17, 2019

Reliable and easy maintenance

This car met all my needs, consistently great 45mpg in the city, multiple driving modes based on driving preferences. This car comfortably fits five adults and additionally allows full cargo space. The leather interior is also in great condition.

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Drew B

Drew is a seasoned automotive expert and contributor to VinCheck.info. With nearly 15 years of experience as a former Porsche technician, he brings a wealth of hands-on knowledge to his writing. Born in North Carolina, a region renowned for its deep-rooted NASCAR culture, Drew developed a passion for cars early in life, often building and working on vehicles from a young age. At VINCheck, Drew leverages his extensive technical background to provide in-depth analyses of various vehicles. His articles often focus on engine performance, reliability, and maintenance insights, offering readers practical information grounded in real-world experience. Some of his notable contributions include reviews on the Mazda CX-5's longevity and detailed examinations of engine options for models like the 2011 Toyota Camry and Tacoma