The 2010 KIA Soul burst onto the scene as a distinctive compact crossover, pioneering a "box-on-wheels" design that captured attention. Introduced for the 2009 model year, it quickly became known for its youthful appeal and customizable options. Key trims included the 1.6, 2.0 (or +), and ! (Exclaim), offering a price range from approximately $13,300 to $17,000 new. Its quirky styling, urban practicality, and surprisingly spacious interior made it a popular choice for those seeking personality and value beyond traditional sedans.
The Good
The 2010 KIA Soul offers a unique blend of practicality and personality. Its distinctive design appeals to emotional buyers seeking individuality, while its surprisingly roomy interior and cargo space attract practical minds. Good fuel efficiency from its 4-cylinder engines, coupled with Kia's reputation for value and a solid warranty (when new), makes it an economical choice. Its easy maneuverability and comfortable ride contribute to an enjoyable daily driving experience, making it a well-rounded urban commuter.
The Bad
The 2010 KIA Soul's primary weaknesses include sometimes lacklustre acceleration, especially with the smaller 1.6L engine, and a firm ride that might feel stiff on rough roads. Cabin noise at highway speeds can be noticeable, and interior materials, while durable, can feel a bit basic on lower trims. Some owners report issues with steering effort and a relatively small fuel tank requiring more frequent stops.
2010 KIA Soul: Quick Overview
The 2010 KIA Soul offered a range of specifications tailored for different preferences:
- Engine Options:
- 1.6-liter DOHC 4-cylinder engine (base models)
- 2.0-liter DOHC 4-cylinder engine (Soul+ and Soul! trims)
- Horsepower:
- 1.6L engine: 122 hp @ 6,300 rpm
- 2.0L engine: 142 hp @ 6,000 rpm
- Torque:
- 1.6L engine: 115 lb-ft @ 4,200 rpm
- 2.0L engine: 137 lb-ft @ 4,600 rpm
- Fuel Economy (EPA Estimated):
- 1.6L Manual: 26 MPG city / 31 MPG highway
- 2.0L Manual: 24 MPG city / 30 MPG highway
- 2.0L Automatic: 24 MPG city / 30 MPG highway
- 0-60 MPH Times:
- 1.6L Manual: Approximately 10.0-10.5 seconds
- 2.0L Automatic: Approximately 9.0-9.5 seconds
- Towing Capacity:
- Not officially rated or recommended by Kia for towing. It's generally considered unsuitable for towing.
- Key Trim-Level Features:
- Soul (Base): Standard features included air conditioning, power windows and locks, satellite radio capability, and an auxiliary audio jack.
- Soul+ (Plus): Added 16-inch alloy wheels, cruise control, steering-wheel-mounted audio controls, Bluetooth connectivity, and fog lights. Optional upgrades included a power sunroof.
- Soul! (Exclaim): Top trim, featuring 18-inch alloy wheels, a more powerful 2.0L engine, a sport-tuned suspension, upgraded audio system, mood lighting speakers, and a sunroof as standard.
- Soul sport: Offered a firmer suspension, unique front and rear fascias, metal-finish interior trim, and sportier upholstery.
2010 KIA Soul Specifications
Vehicle Information
| Year | 2010 |
| Make | KIA |
| Model | Soul |
| Trim | - |
| Style | 5-Speed Manual |
| Type | Wagon |
| Category | Small Station Wagon |
Manufacturing Details
| Made In | South Korea |
| Manufacturing City | GWANGJU |
Dimensions
| Doors | 4-Door |
| Curb Weight | 2820 pounds |
| Gross Vehicle Weight Rating | 4000 pounds |
| Overall Height | 63.40 inches |
| Overall Length | 161.60 inches |
| Overall Width | 70.30 inches |
| Wheelbase Length | 100.40 inches |
| Standard Seating | 5 |
Engine & Performance
| Engine | 2.0-L L-4 DOHC 16V |
| Engine Size | 2L |
| Engine Cylinders | 4 |
| Transmission | 5-Speed Manual |
| Transmission Type | Manual |
| Transmission Speeds | 5-Speed |
| Drivetrain | Front-Wheel Drive |
Additional Features
| Anti-Brake System | 4-Wheel ABS |
| Steering Type | Rack & Pinion |
Pricing
| Manufacturer Suggested Retail Price (MSRP) | $16,950 |
| Invoice Price | $15,885 |
| Delivery Charges | $695 |
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What Problems Does the 2010 KIA Soul Have?
Owners of the 2010 KIA Soul have reported several common issues, although it generally holds a reputation for decent reliability. One frequently cited concern relates to the steering system, specifically the electric power steering (EPS) often feeling vague or requiring excessive effort, and some units experiencing premature failure of the steering column or motor assembly. This can manifest as a clunking noise or loss of power assist. Another area of concern involves the engine's performance and potential oil consumption, particularly with the 2.0-liter engine. While not widespread, some owners have reported higher-than-normal oil use between changes, which can lead to engine damage if not monitored.
The catalytic converter has also been a known weak point, sometimes failing earlier than expected, leading to "check engine" lights and reduced performance. Suspension components, such as struts and bushings, might also show wear earlier than some competitors, potentially leading to noise or a degraded ride quality over time, especially in harsher climates or on rougher roads.
In terms of recalls, the 2010 Soul was part of a broader recall (NHTSA Campaign Number: 13V113000) concerning an issue with the stop lamp switch, which could cause the brake lights to not illuminate, the shifter to not move out of park, or the cruise control to not disengage. Another recall (NHTSA Campaign Number: 12V507000) addressed potential issues with wiring in the headliner for the overhead light or sunroof, which could lead to a fire risk. It's crucial for prospective buyers to ensure all applicable recalls have been addressed by a Kia dealership. While generally reliable, these points are worth investigating during a pre-purchase inspection.
The catalytic converter has also been a known weak point, sometimes failing earlier than expected, leading to "check engine" lights and reduced performance. Suspension components, such as struts and bushings, might also show wear earlier than some competitors, potentially leading to noise or a degraded ride quality over time, especially in harsher climates or on rougher roads.
In terms of recalls, the 2010 Soul was part of a broader recall (NHTSA Campaign Number: 13V113000) concerning an issue with the stop lamp switch, which could cause the brake lights to not illuminate, the shifter to not move out of park, or the cruise control to not disengage. Another recall (NHTSA Campaign Number: 12V507000) addressed potential issues with wiring in the headliner for the overhead light or sunroof, which could lead to a fire risk. It's crucial for prospective buyers to ensure all applicable recalls have been addressed by a Kia dealership. While generally reliable, these points are worth investigating during a pre-purchase inspection.
How long will the 2010 KIA Soul last?
The 2010 KIA Soul, with proper maintenance, can reliably reach 150,000 to 200,000 miles or more. Many owners report their vehicles still running strong well into the 10-15 year mark. Longevity heavily depends on diligent adherence to the maintenance schedule, including regular oil changes, fluid checks, and timely replacement of wear-and-tear items like tires, brakes, and spark plugs.
Over time, common weaknesses that may emerge include the aforementioned steering system components, potential catalytic converter issues, and wear in suspension parts. The interior generally holds up well, though some plastics may show wear. Engine and transmission tend to be robust if maintained, but ignoring oil consumption or routine service can significantly shorten its lifespan. Ultimately, a well-cared-for Soul can provide many years of economical service.
Over time, common weaknesses that may emerge include the aforementioned steering system components, potential catalytic converter issues, and wear in suspension parts. The interior generally holds up well, though some plastics may show wear. Engine and transmission tend to be robust if maintained, but ignoring oil consumption or routine service can significantly shorten its lifespan. Ultimately, a well-cared-for Soul can provide many years of economical service.
What Technology & Safety Features are Included?
The 2010 KIA Soul, while a relatively affordable compact, offered a respectable array of tech and safety features for its time.
Built-in Tech & Entertainment:
Driver-assistance features as we know them today (like lane keeping assist or adaptive cruise control) were not available on the 2010 Soul. Its focus was on foundational safety.
Safety Features:
The 2010 Kia Soul performed well in crash tests:
Built-in Tech & Entertainment:
- Standard features across all trims included an AM/FM/CD/MP3 audio system.
- An auxiliary input jack and USB port were standard, allowing for external device connectivity – a significant plus in 2010.
- SiriusXM satellite radio capability was standard on all models.
- Soul+ and higher trims added Bluetooth hands-free phone connectivity.
- The Soul! and Soul sport trims featured an upgraded 315-watt audio system with a subwoofer and unique "pulsating" speaker lights that could react to the music.
- Power windows, power door locks, and remote keyless entry were standard on most trims.
Driver-assistance features as we know them today (like lane keeping assist or adaptive cruise control) were not available on the 2010 Soul. Its focus was on foundational safety.
Safety Features:
- Standard safety equipment included a comprehensive airbag system: dual front airbags, front seat-mounted side airbags, and full-length side curtain airbags.
- Four-wheel anti-lock brakes (ABS) with electronic brake-force distribution (EBD) were standard.
- Electronic Stability Control (ESC) and Traction Control System (TCS) were also standard across all trims, providing crucial active safety.
- A Tire Pressure Monitoring System (TPMS) was included.
The 2010 Kia Soul performed well in crash tests:
- NHTSA (National Highway Traffic Safety Administration):
- Frontal Crash: 5 out of 5 stars (Driver and Passenger)
- Side Crash: 5 out of 5 stars (Front and Rear Seat)
- Rollover: 4 out of 5 stars
- IIHS (Insurance Institute for Highway Safety):
- Good rating in Frontal Offset crash test.
- Good rating in Side Impact crash test.
- Good rating in Roof Strength test.
- Acceptable rating for Head Restraints & Seats.
What Colors Options are Available?
We’re working on this section!
In the meantime, feel free to explore the other sections for more content.
In the meantime, feel free to explore the other sections for more content.
2010 KIA Soul Prices and Market Value
When new, the 2010 KIA Soul was positioned as an affordable and stylish entry-level vehicle. Pricing for the base 1.6L manual started around $13,300, while the mid-range Soul+ with the 2.0L engine could be found around $14,900 to $16,000. The top-tier Soul! (Exclaim) and Soul sport trims, fully optioned, could reach up to approximately $17,500 to $18,500.
Today, as a used vehicle, the 2010 Soul has depreciated considerably, as expected for a 14-year-old car. Current used market prices typically range from $4,000 to $7,500, depending heavily on mileage, condition, trim level, and local market demand. Well-maintained, lower-mileage examples of higher trims might fetch slightly more.
Depreciation was initially steep, but has now largely flattened out due to its age and segment. Factors affecting its current resale value include maintenance history, the presence of any outstanding recalls, cosmetic condition, and the overall mechanical soundness. While it doesn't hold its value like some premium brands, its affordability as a used car makes it an attractive budget option, having already undergone its major depreciation.
Today, as a used vehicle, the 2010 Soul has depreciated considerably, as expected for a 14-year-old car. Current used market prices typically range from $4,000 to $7,500, depending heavily on mileage, condition, trim level, and local market demand. Well-maintained, lower-mileage examples of higher trims might fetch slightly more.
Depreciation was initially steep, but has now largely flattened out due to its age and segment. Factors affecting its current resale value include maintenance history, the presence of any outstanding recalls, cosmetic condition, and the overall mechanical soundness. While it doesn't hold its value like some premium brands, its affordability as a used car makes it an attractive budget option, having already undergone its major depreciation.
2010 KIA Soul Cost of Ownership
The 2010 KIA Soul generally offers economical long-term ownership costs, making it an attractive option for budget-conscious buyers.
Insurance: Premiums are typically on the lower side due to its affordable price, strong safety ratings, and modest engine performance. Rates will vary based on location, driver history, and coverage.
Fuel: With EPA ratings around 24-31 MPG, the Soul is quite fuel-efficient for its class, especially given its non-turbocharged engines. It runs on regular unleaded gasoline, further reducing fuel expenses.
Maintenance: Routine maintenance costs are generally low, with parts being readily available and affordable. Kia's recommended service intervals are standard.
Repair: While known issues like steering components or catalytic converters can be costly if they arise, many other common repairs are reasonably priced. The simple mechanics contribute to lower labor costs compared to more complex vehicles.
Overall, the 2010 Soul is an economical vehicle to own, primarily due to its good fuel economy, inexpensive parts, and generally low insurance premiums. It offers good value for its operating costs.
Insurance: Premiums are typically on the lower side due to its affordable price, strong safety ratings, and modest engine performance. Rates will vary based on location, driver history, and coverage.
Fuel: With EPA ratings around 24-31 MPG, the Soul is quite fuel-efficient for its class, especially given its non-turbocharged engines. It runs on regular unleaded gasoline, further reducing fuel expenses.
Maintenance: Routine maintenance costs are generally low, with parts being readily available and affordable. Kia's recommended service intervals are standard.
Repair: While known issues like steering components or catalytic converters can be costly if they arise, many other common repairs are reasonably priced. The simple mechanics contribute to lower labor costs compared to more complex vehicles.
Overall, the 2010 Soul is an economical vehicle to own, primarily due to its good fuel economy, inexpensive parts, and generally low insurance premiums. It offers good value for its operating costs.
2010 KIA Soul Fuel Efficiency
Fuel Type
Gasoline
Fuel Capacity
12.70 gallons
City Mileage
24 miles/gallon
Highway Mileage
30 miles/gallon
2010 KIA Soul Safety Rating
NHTSA
IIHS
2010 KIA Soul Warranty
Basic
Original warranty
60 months / 60,000 miles
Estimated remaining
Expired
Powertrain
Original warranty
120 months / 100,000 miles
Estimated remaining
Expired
Rust
Original warranty
60 months / 100,000 miles
Estimated remaining
Expired
2010 KIA Soul Insurance
Insurance for a 2010 KIA Soul is moderately priced, reflecting its status as a Wagon with strong safety ratings and
reasonable repair costs.
reasonable repair costs.
How Does the 2010 KIA Soul Compare to Other Wagon?
The 2010 KIA Soul carved out a unique niche, but it faced competition from several established and emerging compacts and small crossovers. Key rivals included the Scion xB, Nissan Cube, Honda Fit, and to some extent, the Toyota Matrix/Pontiac Vibe.
Performance: The Soul's 1.6L (122 hp) and 2.0L (142 hp) engines offered adequate but not exhilarating performance. The Scion xB (2.4L, 158 hp) offered more robust acceleration, while the Honda Fit (1.5L, 117 hp) was less powerful but lighter and more agile. The Nissan Cube (1.8L, 122 hp) was comparable to the base Soul. For driving dynamics, the Fit was generally considered superior in handling.
Features: The Soul stood out with its standard USB/aux inputs, satellite radio, and available Bluetooth and mood lighting speakers, often providing more tech for the money than base models of rivals. The Scion xB also had a strong aftermarket and respectable standard features. The Honda Fit's "Magic Seat" offered unmatched interior versatility and cargo space.
Reliability: The Soul generally fares well in reliability, though some specific issues like steering components or catalytic converters are noted. The Honda Fit and Toyota Matrix/Vibe often boast superior long-term reliability reputations, frequently topping consumer surveys for dependability. The Scion xB also had a strong reputation for reliability, leveraging Toyota's engineering.
Price: New, the Soul was very competitively priced, often undercutting similarly equipped rivals. On the used market, it remains a strong value proposition. The Fit and xB often command slightly higher used prices due to their strong reliability and brand recognition.
Recommended Alternatives:
Performance: The Soul's 1.6L (122 hp) and 2.0L (142 hp) engines offered adequate but not exhilarating performance. The Scion xB (2.4L, 158 hp) offered more robust acceleration, while the Honda Fit (1.5L, 117 hp) was less powerful but lighter and more agile. The Nissan Cube (1.8L, 122 hp) was comparable to the base Soul. For driving dynamics, the Fit was generally considered superior in handling.
Features: The Soul stood out with its standard USB/aux inputs, satellite radio, and available Bluetooth and mood lighting speakers, often providing more tech for the money than base models of rivals. The Scion xB also had a strong aftermarket and respectable standard features. The Honda Fit's "Magic Seat" offered unmatched interior versatility and cargo space.
Reliability: The Soul generally fares well in reliability, though some specific issues like steering components or catalytic converters are noted. The Honda Fit and Toyota Matrix/Vibe often boast superior long-term reliability reputations, frequently topping consumer surveys for dependability. The Scion xB also had a strong reputation for reliability, leveraging Toyota's engineering.
Price: New, the Soul was very competitively priced, often undercutting similarly equipped rivals. On the used market, it remains a strong value proposition. The Fit and xB often command slightly higher used prices due to their strong reliability and brand recognition.
Recommended Alternatives:
- Honda Fit (2009-2010): A better alternative if absolute reliability, fuel economy, and unmatched interior versatility are priorities, though its styling is more conservative.
- Scion xB (2008-2010): A good alternative if you want more power, similar "box" styling, and strong Toyota reliability. It might be slightly less fuel-efficient.
- Toyota Matrix / Pontiac Vibe (2009-2010): Excellent alternatives for reliability and practicality, essentially a Corolla hatchback with more utility, but less distinct styling.
Final Verdict: Is the 2010 KIA Soul a Good Wagon?
The 2010 KIA Soul is an ideal choice for first-time car buyers, urban dwellers, or individuals seeking a distinctive, practical, and economical compact vehicle with a dose of personality. It's particularly well-suited for those who appreciate its "box-on-wheels" styling and surprisingly spacious, versatile interior for its footprint.
Is it worth buying? Yes, as a used vehicle, it offers excellent value. Its initial depreciation has flattened, making it an affordable entry point into reliable transportation. It's worth buying if you prioritize quirky design, good fuel economy, standard safety features, and a comfortable ride over raw power or luxury.
Under what conditions? Look for a well-maintained example, ideally with service records. Opting for the 2.0L engine (Soul+ or Soul! trims) provides a more satisfying driving experience. Crucially, ensure any applicable recalls have been addressed and have a pre-purchase inspection performed to check for common issues like steering system wear or catalytic converter health. It's a smart budget buy for those who want character without breaking the bank.
Is it worth buying? Yes, as a used vehicle, it offers excellent value. Its initial depreciation has flattened, making it an affordable entry point into reliable transportation. It's worth buying if you prioritize quirky design, good fuel economy, standard safety features, and a comfortable ride over raw power or luxury.
Under what conditions? Look for a well-maintained example, ideally with service records. Opting for the 2.0L engine (Soul+ or Soul! trims) provides a more satisfying driving experience. Crucially, ensure any applicable recalls have been addressed and have a pre-purchase inspection performed to check for common issues like steering system wear or catalytic converter health. It's a smart budget buy for those who want character without breaking the bank.
Cathleen V
Cathleen is an exceptional freelance writer covering hot topics in the automotive world from a gearhead's perspective. Her articles delve into various aspects of automotive technology and history, offering readers detailed insights into engine performance, reliability, and maintenance. Through her engaging and informative writing, Cathleen provides valuable information to automotive enthusiasts and consumers alike, helping them make informed decisions about vehicle maintenance and purchases.