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2023 Toyota Prius Overview, Reviews, Ratings & Specs

Rating: 4.70
Based on 12 Owner Reviews â–¶
Jovan | March 31, 2025
The Toyota Prius, a pioneer in hybrid technology, entered its fifth generation with the redesigned 2023 model. This hatchback boasts a sleek, modern aesthetic, a departure from its predecessors. Key trims include LE, XLE, and Limited. The pricing range typically falls between $27,000 and $37,000. Its popularity stems from its exceptional fuel efficiency, proven reliability, and now, its significantly improved styling.
The Good

The 2023 Prius offers a compelling blend of advantages. Practically, it provides exceptional fuel efficiency and renowned Toyota reliability. Emotionally, the stylish new design is a major draw, along with improved performance that makes it more engaging to drive. Comfort levels are enhanced, and it offers excellent overall value.

The Bad

Potential weaknesses of the 2023 Prius include limited rear headroom due to the sloping roofline. Some may find the infotainment system interface less intuitive than competitors. The ride can be firm on rough roads. Be mindful of tire wear, as low rolling resistance tires may not last as long as conventional tires.

2023 Toyota Prius: Quick Overview

  • Engine Options:
    • 2.0L 4-cylinder engine with hybrid system
  • Horsepower:
    • Total system horsepower: 194 hp (FWD), 196 hp (AWD)
  • Fuel Economy:
    • LE FWD: Estimated 57 mpg city / 56 mpg highway
    • XLE/Limited FWD: Estimated 52 mpg city / 52 mpg highway
    • AWD models slightly lower
  • 0-60 Times:
    • Estimated 7.1-7.5 seconds
  • Towing Capacity:
    • Not recommended for towing
  • Trim-Level Features:
    • LE: 8-inch touchscreen, Toyota Safety Sense 3.0, blind spot monitor, rear cross-traffic alert, LED headlights.
    • XLE: Adds SofTex-trimmed seats, heated front seats, wireless charging, parking assist with automatic braking, 12.3-inch touchscreen available.
    • Limited: Adds panoramic view monitor, heated steering wheel, JBL premium audio system, digital key, advanced Park.

2023 Toyota Prius Specifications

Vehicle Information
Year 2023
Make Toyota
Model Prius
Trim -
Style -
Type Passenger Sedan
Category Compact Car
Manufacturing Details
Made In Japan
Manufacturing City TOYOTA CITY
Dimensions
Doors 5-Door
Curb Weight -
Gross Vehicle Weight Rating -
Overall Height -
Overall Length -
Overall Width -
Wheelbase Length -
Standard Seating 5
Engine & Performance
Engine M20A-FXS, 1VM+1WM
Engine Size 2L
Engine Cylinders 4
Transmission Automatic
Transmission Type Automatic
Transmission Speeds Continuously Variable
Drivetrain Rear-Wheel Drive
Additional Features
Anti-Brake System Standard
Steering Type -
Pricing
Manufacturer Suggested Retail Price (MSRP) -
Invoice Price -
Delivery Charges -

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Analysis

What Problems Does the 2023 Toyota Prius Have?

As the 2023 Prius is a relatively new model, long-term reliability data is still emerging. However, early reports suggest a few potential areas of concern. Some owners have reported issues with the infotainment system, including occasional glitches and slow response times. Others have noted minor fit and finish issues.

It's crucial to monitor for any recalls issued by Toyota. Check the NHTSA website for the latest recall information. Historically, Prius models have been very reliable. However, new features and technologies always carry the potential for unforeseen problems.

Early reports on forums suggest that some vehicles may experience excessive road noise. Be sure to test drive the vehicle on various road surfaces to assess this. While the 2023 redesign addresses many previous criticisms, it's still prudent to stay informed about potential issues as more data becomes available.

How long will the 2023 Toyota Prius last?

Based on the Prius's strong reputation for reliability, with proper maintenance, a 2023 Prius could easily provide 200,000 miles or 15+ years of service. Regular oil changes, timely replacement of wear items (brakes, tires), and adherence to the manufacturer's recommended maintenance schedule are crucial.

Long-term durability typically remains strong. However, battery health in hybrid vehicles is always a consideration over time. While Toyota's hybrid batteries are known for their longevity, eventual replacement may be necessary. The cost of battery replacement should be factored into long-term ownership considerations.

What Technology & Safety Features are Included?

The 2023 Toyota Prius boasts a comprehensive suite of technology features. Standard on all trims is Toyota Safety Sense 3.0, which includes pre-collision system with pedestrian detection, lane departure alert with steering assist, full-speed range dynamic radar cruise control, lane tracing assist, road sign assist, and automatic high beams. A blind spot monitor with rear cross-traffic alert is also standard.

The base LE trim features an 8-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto. Higher trims offer a 12.3-inch touchscreen. Optional features include a JBL premium audio system, a digital key, and a panoramic view monitor.

Advanced Park, an automated parking system, is available on the Limited trim. Crash-test ratings from the NHTSA and IIHS should be consulted when available, but historically, the Prius has performed well in crash tests. These safety and assistance features contribute to both safety and convenience.

What Colors Options are Available?

Exterior Colors
Cutting Edge
Guardian Gray
Midnight Black Metallic
Supersonic Red
Wind Chill Pearl
Reservoir Blue
Ocean Gem
Interior Colors
Black
Gray
Macadamia

2023 Toyota Prius Prices and Market Value

When new, the 2023 Toyota Prius had an MSRP ranging from approximately $27,000 for the base LE trim to around $37,000 for the Limited trim. Used market prices will vary based on mileage, condition, and trim level. Expect to see prices ranging from the low $20,000s to the low $30,000s depending on condition and trim.

Prius models generally hold their value well due to their reputation for reliability and fuel efficiency. Factors affecting resale value include mileage, condition, maintenance history, and overall market demand for fuel-efficient vehicles.

2023 Toyota Prius Cost of Ownership

The 2023 Toyota Prius is generally economical to own. Insurance costs are typically moderate. Excellent fuel economy significantly reduces fuel expenses. Maintenance costs are usually low, thanks to Toyota's reliability. Repairs are infrequent.

Long-term ownership costs are favorable due to its efficiency and dependability. Potential battery replacement is the most significant long-term expense, but this is often offset by the savings in fuel and reduced maintenance.

2023 Toyota Prius Fuel Efficiency

Fuel Type Gasoline
Fuel Capacity 57 gallons
City Mileage 57 miles/gallon
Highway Mileage 56 miles/gallon

2023 Toyota Prius Safety Rating

NHTSA
Overall Rating
Overall Frontal Star Rating
Side Overall Star Rating
Overall Rollover Star Rating
Combined Front Seat Rating
Combined Rear Seat Rating
Overall Frontal Star Rating
Frontal Barrier Star Ratings Not Tested
Overall Side Star Rating
Side Barrier Star Ratings
Side Pole Star Rating
Combined Side Barrier And Side Pole Star Ratings Not Tested
Rollover Resistance Star Rating

2023 Toyota Prius Recalls & Defects

Equipment:other:labels
Recall date 2024-07-23
Recall no. 24v548000
Source NHTSA
Summary Gulf States Toyota, Inc. (Gst) IS Recalling Certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 Bz4x, Corolla Cross Hybrid, GR Corolla, Gr86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid Vehicles Equipped With GST Accessories. THE Load Carrying Capacity Modification Label MAY Display Inaccurate Added Weight Values. AS Such, These Vehicles Fail TO Comply With THE Requirements OF Federal Motor Vehicle Safety Standard Number 110, "tire Selection and Rims."
Consequence A Vehicle With AN Incorrect Maximum Capacity Weight Value MAY BE Overloaded, Which CAN Increase THE Risk OF A Crash.
Remedy GST Will Mail NEW Labels TO Owners, Free OF Charge. Owner Notification Letters Were Mailed September 16, 2024. Owners MAY Contact GST Customer Service AT 1-800-444-1074. Gst's Number FOR This Recall IS 24r2.
Notes Owners MAY Also Contact THE National Highway Traffic Safety Administration Vehicle Safety Hotline AT 1-888-327-4236 (Tty 1-800-424-9153), or GO TO Www.nhtsa.gov.
Latches/Locks/Linkages:doors:latch
Recall date 2024-04-17
Recall no. 24v274000
Source NHTSA
Summary Toyota Motor Engineering & Manufacturing (Toyota) IS Recalling Certain 2023-2024 Prius and Prius Prime Vehicles. Water MAY Enter THE Rear Door Switch and Cause A Short Circuit, Allowing AN Unlocked Rear Door TO Open Unexpectedly.
Consequence A Door That Unexpectedly Opens While THE Vehicle IS Moving or During A Crash Increases THE Risk OF Injury.
Remedy Dealers Will Replace Both Right and Left Rear Door Opener Switches, Free OF Charge. Owner Letters Were Mailed August 9, 2024. Owners MAY Contact Toyota Customer Service AT 1-800-331-4331. Toyota's Numbers FOR This Recall ARE 24tb06 and 24ta06.
Notes Owners MAY Also Contact THE National Highway Traffic Safety Administration Vehicle Safety Hotline AT 1-888-327-4236 (Tty 1-800-424-9153), or GO TO Www.nhtsa.gov.
Electrical System:wiring:switches/Knobs/Buttons
Recall date 2024-04-17
Recall no. 24v274000
Source NHTSA
Summary Toyota Motor Engineering & Manufacturing (Toyota) IS Recalling Certain 2023-2024 Prius and Prius Prime Vehicles. Water MAY Enter THE Rear Door Switch and Cause A Short Circuit, Allowing AN Unlocked Rear Door TO Open Unexpectedly.
Consequence A Door That Unexpectedly Opens While THE Vehicle IS Moving or During A Crash Increases THE Risk OF Injury.
Remedy Dealers Will Replace Both Right and Left Rear Door Opener Switches, Free OF Charge. Owner Letters Were Mailed August 9, 2024. Owners MAY Contact Toyota Customer Service AT 1-800-331-4331. Toyota's Numbers FOR This Recall ARE 24tb06 and 24ta06.
Notes Owners MAY Also Contact THE National Highway Traffic Safety Administration Vehicle Safety Hotline AT 1-888-327-4236 (Tty 1-800-424-9153), or GO TO Www.nhtsa.gov.

2023 Toyota Prius Insurance

Insurance for a 2023 Toyota Prius is moderately priced, reflecting its status as a Passenger Sedan with strong safety ratings and
reasonable repair costs.

How Does the 2023 Toyota Prius Compare to Other Passenger Sedan?

The 2023 Toyota Prius competes with hybrid vehicles like the Hyundai Ioniq, Kia Niro, and Toyota Corolla Hybrid. In terms of fuel efficiency, the Prius remains a leader, often surpassing its rivals. Performance has improved significantly, making it more competitive.

Reliability is a Toyota strong suit, giving the Prius an edge over some competitors. The Hyundai Ioniq offers a similar value proposition with a longer warranty, but its styling isn't as bold. The Kia Niro is a more crossover-like alternative. The Toyota Corolla Hybrid offers similar fuel economy in a traditional sedan body style, at a slightly lower price.

If you prefer a plug-in hybrid, consider the Prius Prime or Hyundai Ioniq 5. If maximum fuel economy isn't your top priority and you prefer a sportier driving experience, consider alternatives like the Mazda 3 or Honda Civic Hybrid, but they will sacrifice fuel economy.

Ranks #45 Sedan

1 2023 Toyota Camry (5.0★)
2 2023 Honda Accord (0.0★)
3 2023 Lexus ES (0.0★)
4 2024 Subaru Legacy (5.0★)
5 2022 Mazda MX-30 (4.0★)
6 2024 BMW M3 (0.0★)
7 2023 Ford Mustang (5.0★)
8 2023 Mercedes-Benz AMG GT (0.0★)
9 2023 Audi A3 (0.0★)
10 2023 Chevrolet Camaro (5.0★)
11 2023 Hyundai Elantra Hybrid (0.0★)
12 2023 Nissan Altima (4.0★)
45 2023 Toyota Prius (5.0★)

Final Verdict: Is the 2023 Toyota Prius a Good Passenger Sedan?

The 2023 Toyota Prius is ideal for buyers seeking excellent fuel economy, reliability, and a stylish design. It's a strong choice for commuters, environmentally conscious drivers, and those prioritizing low running costs. It's worth buying, especially for those who appreciate its hybrid technology and redesigned aesthetics.

A new Prius offers the latest features and technology, while a used model can provide significant savings. The XLE trim strikes a good balance between features and price, making it a popular choice. Consider the Limited trim for maximum features and technology, but the LE offers excellent value for budget-conscious buyers.

2023 Toyota Prius Owner Reviews

4.70
Consumer Rating, Based on 12 Consumer Reviews
Overall rating
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Doug on December 8, 2023

Great Car

I just retired and got my XLE 7 months ago. I was lucky to get it. Someone else decided to pass on it. I have some upgrades like the 12 inch screen and glass top. I would have never purchased a Pruis before this new model. So far, I absolutely love it. I don’t drive it like a sports car, so I am getting 53.5 to 54,5 mpg. It is amazing to spend $12 dollars on gas every two weeks instead of $30 to $40 every week like I use to. I really love the design. I have cutting edge silver. It isn’t quite as luxurious as other cars I have had but that wasn’t why I purchased it. I think it can last me the rest of my life.

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amys on October 5, 2023

wow!!!

terrifically sexy and fantastic redesign! getting a lot of positive feedback. complete package. perfect purchase it was hard to find and i’m grateful i found one!

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1
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Dennis Scheurer on July 25, 2023

Best Prius Yet!

Fantastic redesign of the popular hybrid car. This is a sports car that gets 47 plus MPG. I ordered mine in May of 2022 and recieved it in May of 2023. Well worth the wait. XLE with AWD with incredible performance for a hybrid. Don't waste your money on a Tesla this car is better and with Toyota reliability! No, I don't work for Toyota just love their cars. I also have a Sennia AWD & a Corolla.

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Andy on July 9, 2023

Fun to drive AWD XLE

So far so good. This is my first Prius. I have the All wheel drive version and what a pleasure it is to drive. Plenty of passing power. I am fairly heavy footed in this Prius, so my gas mileage is more like 48mpg. But as another reviewer stated, if your trips are very short, the mileage suffers if the motor is not warmed up yet. Otherwise I’ve seen 72mpg after a 26 mile drive. That’s impressive to say the least. Has a small 10.5 gallon gas tank but it can still achieve close to 500 miles on a tank of gas. My two complaints. The back of the car is prone to dust sticking to the piano black plastic exterior. It’s seems cheap and lacking. Also, my elderly parents cannot get in and out of this vehicle easily. But once they are in, the drive is very pleasant. Especially when you get nearly instant power when stepping on the accelerator, this is faster than my supercharged Honda Civic was. Plus the Prius is quieter and grippier with all wheel drive.

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Richard on June 9, 2023

Toyota went too cheap on tires

Pro: Steady 57-58mpg Style Performance Con: No spare tire or jack Heads up display blocks vision High door sills/low floor = difficult Tires were rated A A 300 - extremely cheap and minimal I traded after less than 3 months for Ford Maverick

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Mrfredsporty on May 21, 2023

Fred’s new prius

I’ve had my 2023 Prius le for just about a month.this is about my 5th or 6th one. They are all great cars but VERY aesthetically challenged. That is until this one arrived. It is really good looking. The interior is much better with gauges mounted high in front the driver . Seats are comfortable. I love the new shifter mounted on the console. As far as driving is concerned this Prius is BY FAR the finest riding one of all times. Firm but giving at the same time. Cornering is very good with hardly any body roll. As far as fuel economy goes it all depends . Make a short trip before the engine warms up you could get as little as 30 mpg. Once it’s warmed up you will usually get about 50 . I’ve gotten a little over 60 mpg a few times and once even got 70 plus for a short while. Keep in mind that I live in Daytona where the roads are flat as a pancake. What are some the drawbacks….well, with the new roofline it may take getting used to entering and leaving the car.also the steering wheel even though adjustable sits lower than you may be used to. The seats are lower so a little dexterity is good. The back window is small but I have no difficulty seeing out. Btw it has a ton of safety features even though this is the base model with cloth seats and 17 inch tires. I actually like the 17 inch tires better than the 19 for comfort. All in all this the best Prius by far and is a JOY to drive. If I can answer any questions I’d be happy to. I am 79 so I am not some spry young thing.

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Doug on December 8, 2023

Great Car

I just retired and got my XLE 7 months ago. I was lucky to get it. Someone else decided to pass on it. I have some upgrades like the 12 inch screen and glass top. I would have never purchased a Pruis before this new model. So far, I absolutely love it. I don’t drive it like a sports car, so I am getting 53.5 to 54,5 mpg. It is amazing to spend $12 dollars on gas every two weeks instead of $30 to $40 every week like I use to. I really love the design. I have cutting edge silver. It isn’t quite as luxurious as other cars I have had but that wasn’t why I purchased it. I think it can last me the rest of my life.

Was this review helpful?
1
0

amys on October 5, 2023

wow!!!

terrifically sexy and fantastic redesign! getting a lot of positive feedback. complete package. perfect purchase it was hard to find and i’m grateful i found one!

Was this review helpful?
1
0

Dennis Scheurer on July 25, 2023

Best Prius Yet!

Fantastic redesign of the popular hybrid car. This is a sports car that gets 47 plus MPG. I ordered mine in May of 2022 and recieved it in May of 2023. Well worth the wait. XLE with AWD with incredible performance for a hybrid. Don't waste your money on a Tesla this car is better and with Toyota reliability! No, I don't work for Toyota just love their cars. I also have a Sennia AWD & a Corolla.

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Andy on July 9, 2023

Fun to drive AWD XLE

So far so good. This is my first Prius. I have the All wheel drive version and what a pleasure it is to drive. Plenty of passing power. I am fairly heavy footed in this Prius, so my gas mileage is more like 48mpg. But as another reviewer stated, if your trips are very short, the mileage suffers if the motor is not warmed up yet. Otherwise I’ve seen 72mpg after a 26 mile drive. That’s impressive to say the least. Has a small 10.5 gallon gas tank but it can still achieve close to 500 miles on a tank of gas. My two complaints. The back of the car is prone to dust sticking to the piano black plastic exterior. It’s seems cheap and lacking. Also, my elderly parents cannot get in and out of this vehicle easily. But once they are in, the drive is very pleasant. Especially when you get nearly instant power when stepping on the accelerator, this is faster than my supercharged Honda Civic was. Plus the Prius is quieter and grippier with all wheel drive.

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1
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Jovan

Jovan specializes in interpreting vehicle records and making sense of VIN data. With over 10 years of experience in the automotive data industry, his work ensures that every report is clear, accurate, and useful for car buyers.