The 2024 Toyota Prius represents the pinnacle of Toyota's hybrid innovation, building on a legacy established since its 1997 debut. This fifth-generation model, introduced in 2023, boasts a dramatically sleek and modern hatchback body style, shedding its previous utilitarian image. Available in LE, XLE, and Limited trims, it offers a pricing range from approximately $28,000 to $37,000. It stands out with its striking design, significantly improved performance, and exceptional fuel efficiency, making it incredibly popular among eco-conscious and style-savvy buyers.
The Good
The 2024 Prius offers surprising performance with its more powerful hybrid powertrain, coupled with Toyota's legendary reliability for peace of mind. Its redesigned interior provides enhanced comfort, while the bold, stylish design appeals emotionally. Exceptional fuel efficiency remains a core practical advantage, leading to significant savings. Together, these attributes ensure strong long-term value, making it a smart choice for both pragmatic and aspirational buyers.
The Bad
While significantly improved, the 2024 Toyota Prius does have a few drawbacks. Rear visibility can be somewhat compromised due to its sleek design and sloped roofline. Cargo space, although still practical, is slightly reduced compared to previous generations. Some base model interior materials may feel less premium, and the infotainment system can have a slight learning curve for new users.
2024 Toyota Prius: Quick Overview
- Engine Options: The 2024 Toyota Prius is equipped with a 2.0-liter four-cylinder hybrid powertrain across all trims.
- Horsepower: The FWD variant produces 194 horsepower, while the AWD model increases slightly to 196 horsepower. This marks a substantial increase over previous generations.
- Fuel Economy: This is a core strength of the Prius.
- FWD LE: EPA-estimated 57 MPG city / 56 MPG highway / 57 MPG combined.
- FWD XLE/Limited: EPA-estimated 52 MPG city / 52 MPG highway / 52 MPG combined.
- AWD LE: EPA-estimated 53 MPG city / 54 MPG highway / 54 MPG combined.
- AWD XLE/Limited: EPA-estimated 49 MPG city / 50 MPG highway / 49 MPG combined.
- 0-60 MPH Times:
- FWD: Approximately 7.2 seconds.
- AWD: Approximately 7.0 seconds, making it the quickest Prius to date.
- Towing Capacity: The 2024 Toyota Prius is generally not rated for towing and is not recommended for towing purposes.
- Trim-Level Features:
- LE: Features include an 8-inch Toyota Audio Multimedia touchscreen, Toyota Safety Sense™ 3.0 (TSS 3.0), 17-inch alloy wheels, fabric-trimmed seats, and six USB-C ports.
- XLE: Builds upon the LE with 19-inch alloy wheels, SofTex®-trimmed seats, heated front seats, a heated steering wheel, an 8-way power-adjustable driver's seat, wireless smartphone charging, and Front and Rear Parking Assist with Automatic Braking.
- Limited: The top-tier trim adds a 12.3-inch Toyota Audio Multimedia touchscreen, an 8-speaker JBL® Premium Audio system, heated and ventilated front seats, a power liftgate, a digital rearview mirror, and a fixed-glass panoramic roof (optional). It also includes Advanced Park and a Panoramic View Monitor.
2024 Toyota Prius Specifications
Vehicle Information
| Year | 2024 |
| Make | Toyota |
| Model | Prius |
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Pricing
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What Problems Does the 2024 Toyota Prius Have?
As the 2024 Toyota Prius is part of a newly redesigned generation that launched in 2023, there are no widespread long-term reliability concerns or extensive owner-reported problems established yet. Initial reports are generally positive, with minor issues typical of a new model introduction.
Frequently reported problems for very early production 2023 models occasionally included minor infotainment system glitches or software quirks, which are often resolved with over-the-air updates or dealership service. Some owners noted increased road noise on certain road surfaces, particularly with the larger 19-inch wheels found on XLE and Limited trims, though this is subjective and not a systemic flaw.
Recalls specific to the 2024 model year are minimal or non-existent as of early 2024, focusing more on minor manufacturing details or software updates rather than significant mechanical issues. Toyota's commitment to reliability suggests that any minor issues would be promptly addressed.
Historically, previous generations of the Prius (e.g., 2nd and 3rd gen) did see some common issues like ABS actuator failures, inverter cooling pump issues, and MFD (multi-function display) screen degradation. However, the 2023/2024 model features a completely redesigned hybrid system and is built on the TNGA-C platform, which aims to improve upon all aspects, including reliability and durability, learning from past generations. The new battery chemistry and component designs are expected to mitigate the specific failures seen in older models.
Long-term reliability is anticipated to be excellent, consistent with Toyota's reputation. The primary long-term concern for any hybrid is the eventual degradation of the hybrid battery, but Toyota provides a robust warranty for this component (10 years/150,000 miles in the US for hybrid components, including the battery). Overall, the 2024 Prius is expected to be a highly reliable vehicle.
Frequently reported problems for very early production 2023 models occasionally included minor infotainment system glitches or software quirks, which are often resolved with over-the-air updates or dealership service. Some owners noted increased road noise on certain road surfaces, particularly with the larger 19-inch wheels found on XLE and Limited trims, though this is subjective and not a systemic flaw.
Recalls specific to the 2024 model year are minimal or non-existent as of early 2024, focusing more on minor manufacturing details or software updates rather than significant mechanical issues. Toyota's commitment to reliability suggests that any minor issues would be promptly addressed.
Historically, previous generations of the Prius (e.g., 2nd and 3rd gen) did see some common issues like ABS actuator failures, inverter cooling pump issues, and MFD (multi-function display) screen degradation. However, the 2023/2024 model features a completely redesigned hybrid system and is built on the TNGA-C platform, which aims to improve upon all aspects, including reliability and durability, learning from past generations. The new battery chemistry and component designs are expected to mitigate the specific failures seen in older models.
Long-term reliability is anticipated to be excellent, consistent with Toyota's reputation. The primary long-term concern for any hybrid is the eventual degradation of the hybrid battery, but Toyota provides a robust warranty for this component (10 years/150,000 miles in the US for hybrid components, including the battery). Overall, the 2024 Prius is expected to be a highly reliable vehicle.
How long will the 2024 Toyota Prius last?
The Toyota Prius is renowned for its exceptional longevity and durability. Based on owner data and consistent maintenance habits, the 2024 Toyota Prius is expected to easily achieve an average mileage of 200,000 to 250,000 miles. Many owners of previous generations have reported exceeding 300,000 miles, indicating a potential service life of 15-20 years or more with proper care.
Long-term durability is a major strength, attributed to Toyota's robust hybrid system and engineering. The internal combustion engine and electric motors are designed for prolonged use. The primary long-term "weakness" or wear item over time is the high-voltage hybrid battery. While typically lasting 10-15 years or beyond 150,000 miles, its eventual replacement can be costly. However, modern Toyota hybrid batteries are more robust, and the 2024 model benefits from improved battery technology. Regular maintenance, including fluid changes and inspections, is crucial to maximize the vehicle's lifespan and ensure all components function optimally for decades.
Long-term durability is a major strength, attributed to Toyota's robust hybrid system and engineering. The internal combustion engine and electric motors are designed for prolonged use. The primary long-term "weakness" or wear item over time is the high-voltage hybrid battery. While typically lasting 10-15 years or beyond 150,000 miles, its eventual replacement can be costly. However, modern Toyota hybrid batteries are more robust, and the 2024 model benefits from improved battery technology. Regular maintenance, including fluid changes and inspections, is crucial to maximize the vehicle's lifespan and ensure all components function optimally for decades.
What Technology & Safety Features are Included?
The 2024 Toyota Prius comes loaded with a comprehensive suite of built-in tech, entertainment, driver-assistance, and safety features.
Built-in Tech & Entertainment: Standard is an 8-inch Toyota Audio Multimedia touchscreen, with a larger 12.3-inch screen available on XLE and standard on Limited trims. Both systems offer wireless Apple CarPlay® and Android Auto™ compatibility for seamless smartphone integration. Features like Cloud Navigation, Intelligent Assistant for voice commands, and Over-the-Air (OTA) updates are also available. The Limited trim offers an impressive 8-speaker JBL® Premium Audio system. Multiple USB-C charging ports are standard, along with an available wireless charging pad.
Driver-Assistance & Safety Features: All 2024 Prius models come standard with Toyota Safety Sense™ 3.0 (TSS 3.0), Toyota's latest suite of advanced safety features. This includes:
Optional Driver-Assistance & Safety Features: Available features enhance safety and convenience further:
Crash-Test Ratings: The 2024 Toyota Prius is built on the highly safe TNGA-C platform. While specific full 2024 ratings might still be pending from some agencies, the structurally identical 2023 model achieved impressive results. The 2023 Toyota Prius was awarded a "TOP SAFETY PICK+" by the Insurance Institute for Highway Safety (IIHS), receiving "Good" ratings in all crashworthiness tests and "Superior" for its front crash prevention systems. The National Highway Traffic Safety Administration (NHTSA) also awarded the 2023 Prius a 5-star overall safety rating. These strong ratings are expected to carry over directly to the 2024 model, underscoring its excellent safety credentials.
Built-in Tech & Entertainment: Standard is an 8-inch Toyota Audio Multimedia touchscreen, with a larger 12.3-inch screen available on XLE and standard on Limited trims. Both systems offer wireless Apple CarPlay® and Android Auto™ compatibility for seamless smartphone integration. Features like Cloud Navigation, Intelligent Assistant for voice commands, and Over-the-Air (OTA) updates are also available. The Limited trim offers an impressive 8-speaker JBL® Premium Audio system. Multiple USB-C charging ports are standard, along with an available wireless charging pad.
Driver-Assistance & Safety Features: All 2024 Prius models come standard with Toyota Safety Sense™ 3.0 (TSS 3.0), Toyota's latest suite of advanced safety features. This includes:
- Pre-Collision System with Pedestrian Detection (PCS w/PD)
- Lane Departure Alert with Steering Assist (LDA w/SA)
- Full-Speed Range Dynamic Radar Cruise Control (DRCC)
- Lane Tracing Assist (LTA)
- Road Sign Assist (RSA)
- Automatic High Beams (AHB)
- Proactive Driving Assist (PDA)
Optional Driver-Assistance & Safety Features: Available features enhance safety and convenience further:
- Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
- Front and Rear Parking Assist with Automatic Braking (PA w/AB)
- Panoramic View Monitor (PVM)
- Advanced Park system, offering hands-free parking assistance
- Digital Rearview Mirror
Crash-Test Ratings: The 2024 Toyota Prius is built on the highly safe TNGA-C platform. While specific full 2024 ratings might still be pending from some agencies, the structurally identical 2023 model achieved impressive results. The 2023 Toyota Prius was awarded a "TOP SAFETY PICK+" by the Insurance Institute for Highway Safety (IIHS), receiving "Good" ratings in all crashworthiness tests and "Superior" for its front crash prevention systems. The National Highway Traffic Safety Administration (NHTSA) also awarded the 2023 Prius a 5-star overall safety rating. These strong ratings are expected to carry over directly to the 2024 model, underscoring its excellent safety credentials.
What Colors Options are Available?
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In the meantime, feel free to explore the other sections for more content.
2024 Toyota Prius Prices and Market Value
New Prices (MSRP for 2024 model year):
Current Used Market Prices: As the 2024 model is part of a very recent redesign (introduced for 2023), there are very few 2024 models available on the used market. Used 2023 models, if available, command prices very close to new MSRP, likely seeing only a modest depreciation of 5-10% depending on mileage, condition, and demand. Older Prius generations show more significant depreciation, but still hold value well compared to segment averages.
Depreciation Insights: Toyota Priuses are renowned for their exceptional resale value and slow depreciation. The 2024 model, with its compelling design, enhanced performance, and outstanding efficiency, is expected to continue this trend and hold its value remarkably well compared to the average vehicle.
Factors Affecting Resale Value:
- LE FWD: Starts around $27,950
- XLE FWD: Starts around $31,395
- Limited FWD: Starts around $34,965
Current Used Market Prices: As the 2024 model is part of a very recent redesign (introduced for 2023), there are very few 2024 models available on the used market. Used 2023 models, if available, command prices very close to new MSRP, likely seeing only a modest depreciation of 5-10% depending on mileage, condition, and demand. Older Prius generations show more significant depreciation, but still hold value well compared to segment averages.
Depreciation Insights: Toyota Priuses are renowned for their exceptional resale value and slow depreciation. The 2024 model, with its compelling design, enhanced performance, and outstanding efficiency, is expected to continue this trend and hold its value remarkably well compared to the average vehicle.
Factors Affecting Resale Value:
- Condition and Maintenance: A well-maintained vehicle with a clean service history will always fetch a higher price.
- Mileage: Lower mileage is highly desirable.
- Trim Level and Features: Higher trims (XLE, Limited) with desirable features like AWD, larger infotainment screens, and premium audio tend to retain value better.
- Fuel Efficiency Demand: Strong demand for fuel-efficient vehicles keeps Prius values robust.
- Market Trends: General economic conditions and fuel prices can influence hybrid demand.
2024 Toyota Prius Cost of Ownership
The 2024 Toyota Prius is an exceptionally economical vehicle to own long-term.
Insurance: Premiums are generally average to slightly below average for its class, though the hybrid components could slightly increase collision repair costs. However, its robust safety features and low theft rates can balance this.
Fuel: This is a major cost saver. With class-leading fuel economy (up to 57 MPG combined), fuel costs will be significantly lower than most non-hybrid vehicles, yielding substantial savings over years of ownership.
Maintenance: Toyota vehicles are known for below-average maintenance costs. The Prius's regenerative braking often extends brake pad life. Scheduled maintenance is straightforward and typically affordable.
Repair: Thanks to Toyota's legendary reliability, unexpected repairs are infrequent. While replacement of a hybrid battery (if needed after its long lifespan) can be costly, these events are rare, and the components come with extensive warranties. Overall, the Prius offers peace of mind with minimal repair expenses.
Insurance: Premiums are generally average to slightly below average for its class, though the hybrid components could slightly increase collision repair costs. However, its robust safety features and low theft rates can balance this.
Fuel: This is a major cost saver. With class-leading fuel economy (up to 57 MPG combined), fuel costs will be significantly lower than most non-hybrid vehicles, yielding substantial savings over years of ownership.
Maintenance: Toyota vehicles are known for below-average maintenance costs. The Prius's regenerative braking often extends brake pad life. Scheduled maintenance is straightforward and typically affordable.
Repair: Thanks to Toyota's legendary reliability, unexpected repairs are infrequent. While replacement of a hybrid battery (if needed after its long lifespan) can be costly, these events are rare, and the components come with extensive warranties. Overall, the Prius offers peace of mind with minimal repair expenses.
2024 Toyota Prius Fuel Efficiency
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2024 Toyota Prius Safety Rating
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2024 Toyota Prius Insurance
Insurance for a 2024 Toyota Prius is moderately priced, reflecting its status as a Vehicle with strong safety ratings and
reasonable repair costs.
reasonable repair costs.
How Does the 2024 Toyota Prius Compare to Other Vehicle?
The 2024 Toyota Prius faces competition from several key rivals in the hybrid segment, including the Hyundai Elantra Hybrid, Kia Niro, and potentially the upcoming Honda Civic Hybrid. While each has merits, the Prius often stands out.
Performance: The 2024 Prius (194-196 hp, 0-60 MPH in ~7.0-7.2 seconds) offers surprisingly strong acceleration, handily outperforming the Hyundai Elantra Hybrid (139 hp) and Kia Niro Hybrid (139 hp). It's no longer perceived as sluggish, providing a more engaging drive than most direct hybrid competitors. The upcoming Honda Civic Hybrid is expected to be a closer match in terms of dynamics.
Features: The Prius boasts standard Toyota Safety Sense™ 3.0 and wireless Apple CarPlay®/Android Auto™. Its available 12.3-inch infotainment screen and advanced features like Advanced Park place it competitively. The Elantra Hybrid and Niro also offer comprehensive tech suites, but the Prius's latest generation feels cutting-edge.
Reliability: This is where the Prius truly shines. Toyota's reputation for hybrid reliability is arguably unmatched, often setting the benchmark. While Hyundai and Kia have made significant strides, the Prius typically offers superior long-term dependability and lower predicted maintenance over time.
Price: Starting around $28,000, the Prius is competitively priced with the Hyundai Elantra Hybrid (starting ~$26,000) and Kia Niro (starting ~$28,000). Higher Prius trims can reach up to $37,000, where it begins to intersect with entry-level pure electric vehicles or plug-in hybrids.
Recommended Alternatives:
In summary, the 2024 Prius offers an excellent balance of style, performance, efficiency, and reliability, often surpassing direct rivals as an all-around package for those prioritizing peace of mind and fuel savings.
Performance: The 2024 Prius (194-196 hp, 0-60 MPH in ~7.0-7.2 seconds) offers surprisingly strong acceleration, handily outperforming the Hyundai Elantra Hybrid (139 hp) and Kia Niro Hybrid (139 hp). It's no longer perceived as sluggish, providing a more engaging drive than most direct hybrid competitors. The upcoming Honda Civic Hybrid is expected to be a closer match in terms of dynamics.
Features: The Prius boasts standard Toyota Safety Sense™ 3.0 and wireless Apple CarPlay®/Android Auto™. Its available 12.3-inch infotainment screen and advanced features like Advanced Park place it competitively. The Elantra Hybrid and Niro also offer comprehensive tech suites, but the Prius's latest generation feels cutting-edge.
Reliability: This is where the Prius truly shines. Toyota's reputation for hybrid reliability is arguably unmatched, often setting the benchmark. While Hyundai and Kia have made significant strides, the Prius typically offers superior long-term dependability and lower predicted maintenance over time.
Price: Starting around $28,000, the Prius is competitively priced with the Hyundai Elantra Hybrid (starting ~$26,000) and Kia Niro (starting ~$28,000). Higher Prius trims can reach up to $37,000, where it begins to intersect with entry-level pure electric vehicles or plug-in hybrids.
Recommended Alternatives:
- Hyundai Elantra Hybrid: A strong alternative if you prefer a sedan body style, a slightly lower entry price, and competitive fuel economy.
- Kia Niro: Offers a more SUV-like form factor with practical cargo space, good efficiency, and a robust warranty.
- Honda Civic Hybrid (anticipated): If you prioritize a more athletic driving experience and Honda's reputation, this could be a compelling alternative once released.
- Toyota Corolla Hybrid: A more affordable and slightly smaller option within Toyota's lineup, offering similar reliability and excellent fuel economy in a sedan form.
- Toyota Prius Prime / Kia Niro PHEV: For those seeking electric-only range for daily commutes and the flexibility of a hybrid for longer trips, these plug-in hybrid variants offer a step up in efficiency.
In summary, the 2024 Prius offers an excellent balance of style, performance, efficiency, and reliability, often surpassing direct rivals as an all-around package for those prioritizing peace of mind and fuel savings.
Final Verdict: Is the 2024 Toyota Prius a Good Vehicle?
The 2024 Toyota Prius is ideal for eco-conscious drivers, commuters, and small families who prioritize exceptional fuel efficiency, Toyota's renowned reliability, and a modern, stylish design. It perfectly suits those seeking a practical yet unexpectedly engaging vehicle that minimizes long-term running costs and environmental impact.
It is absolutely worth buying. The 2024 Prius represents a dramatic evolution, transforming from a purely practical choice into a highly desirable one, offering a compelling blend of improved performance, advanced technology, and striking aesthetics, all while retaining its core strengths.
Under what conditions? Buying new is highly recommended for the 2024 model to benefit from the full factory warranty, the latest features, and to be among the first to experience this new generation. For trims, the LE offers incredible value, delivering top-tier efficiency at an attractive price point. The XLE hits a sweet spot, adding desirable comfort and tech upgrades like larger wheels, SofTex® seats, and heated features without a significant price jump. The Limited is for those who desire all available luxuries and advanced driver-assistance systems. Opting for AWD is a wise choice if you live in areas with snow or require enhanced traction, with only a minor trade-off in fuel economy. It's less ideal for buyers needing extensive cargo capacity for large items or seeking a pure sports car driving experience.
It is absolutely worth buying. The 2024 Prius represents a dramatic evolution, transforming from a purely practical choice into a highly desirable one, offering a compelling blend of improved performance, advanced technology, and striking aesthetics, all while retaining its core strengths.
Under what conditions? Buying new is highly recommended for the 2024 model to benefit from the full factory warranty, the latest features, and to be among the first to experience this new generation. For trims, the LE offers incredible value, delivering top-tier efficiency at an attractive price point. The XLE hits a sweet spot, adding desirable comfort and tech upgrades like larger wheels, SofTex® seats, and heated features without a significant price jump. The Limited is for those who desire all available luxuries and advanced driver-assistance systems. Opting for AWD is a wise choice if you live in areas with snow or require enhanced traction, with only a minor trade-off in fuel economy. It's less ideal for buyers needing extensive cargo capacity for large items or seeking a pure sports car driving experience.
Eugene S
Eugene is an automotive enthusiast with over 15 years of experience in the used car market. As a writer at VINCheck.info, he brings deep industry insight and a passion for cars, helping readers make smart, informed decisions. Eugene has written hundreds of used car reviews and is known for breaking down complex automotive topics into clear, actionable advice. Over the years, he has driven and worked on a wide range of vehicles—starting with tuning street cars in his early days and eventually focusing on performance upgrades and reliability improvements. Today, he specializes in evaluating used vehicles through the lens of real-world ownership and enthusiast needs. A longtime fan of Porsche, Eugene especially appreciates vehicles that blend durability with driving enjoyment.