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2004 BMW 7-Series Overview, Reviews, Ratings & Specs

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Eugene S | October 6, 2025
The 2004 BMW 7-Series, part of the E65 generation (2002-2008), is a flagship luxury sedan that redefined automotive technology for its era. Available as a standard wheelbase or the longer wheelbase 'Li' model, it offered unparalleled refinement. Key trims included the 745i and the more powerful 760i. It stood out for its groundbreaking iDrive infotainment system, advanced engineering, and distinctive, polarizing styling, making it a car that demanded attention and signaled innovation.
The Good

The 2004 7-Series boasts a potent V8 or V12 engine, providing exhilarating performance. Its interior offers supreme comfort with luxurious materials and advanced amenities. The sophisticated design appeals to those seeking prestige, while its robust build hints at long-term durability. For practical buyers, the sheer amount of technology and engineering for the price point offers significant value.

The Bad

Potential buyers should be aware of the complex electronics, particularly the iDrive system, which can be prone to glitches and costly repairs. Cooling system issues, oil leaks, and suspension component wear are also common concerns. The advanced technology, while impressive, requires diligent maintenance to avoid expensive problems.

2004 BMW 7-Series: Quick Overview

  • Engine Options:
    • 4.4-liter V8 (745i)
    • 6.0-liter V12 (760i)
  • Horsepower:
    • 745i: 325 hp @ 6,000 rpm
    • 760i: 438 hp @ 6,000 rpm
  • Torque:
    • 745i: 330 lb-ft @ 3,600 rpm
    • 760i: 444 lb-ft @ 3,950 rpm
  • Fuel Economy (EPA Estimated):
    • 745i (Automatic): 15 mpg city / 23 mpg highway
    • 760i (Automatic): 13 mpg city / 20 mpg highway
  • 0-60 mph Times (Estimated):
    • 745i: Approximately 6.3 seconds
    • 760i: Approximately 5.1 seconds
  • Towing Capacity: Not applicable for this luxury sedan.
  • Trim-Level Features:
    • 745i: Standard features included leather upholstery, power-adjustable front seats with memory, automatic climate control, a premium sound system with CD player, navigation system (part of iDrive), xenon headlights, rain-sensing wipers, and a sunroof. Optional features included heated and ventilated seats, rear climate control, heated steering wheel, and active roll stabilization.
    • 760i: Built upon the 745i's offerings, the 760i added the potent V12 engine, exclusive badging, and typically included more premium options as standard, such as a head-up display, adaptive headlights, and enhanced interior materials. The 'Li' models offered extended wheelbase for increased rear legroom.

2004 BMW 7-Series Specifications

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Vehicle History Report

What Problems Does the 2004 BMW 7-Series Have?

The 2004 BMW 7-Series, particularly the E65 generation, is known for its complex electronics, which can be a source of frequent and expensive repairs. The iDrive infotainment system is a common point of complaint; issues can range from screen freezing and navigation glitches to malfunctioning controls, often requiring costly dealer intervention.

Cooling system components, such as the water pump, radiator, and hoses, are prone to failure over time, leading to overheating issues. Oil leaks from various seals and gaskets, including the valve cover gaskets and oil pan gasket, are also frequently reported. The VANOS system (Variable Valve Timing) can develop issues, leading to rough idling and reduced performance.

Suspension components, including air springs (if equipped), control arms, and bushings, can wear out, resulting in a less comfortable ride and potential handling problems. Brake wear can also be significant due to the vehicle's weight and performance capabilities.

Electrical gremlins are a hallmark of this era of BMWs. Beyond iDrive, problems can include malfunctioning window regulators, heated seat failures, and issues with the complex lighting systems. Battery drain can also be an issue, sometimes caused by parasitic draws from the extensive electronic systems.

While specific recalls for the 2004 model year might be limited, it's crucial for prospective owners to research any outstanding recalls. Long-term reliability can be a concern if maintenance has been neglected. These vehicles require a dedicated owner who understands their intricate nature and is prepared for potentially higher maintenance costs compared to less complex luxury cars. Model year variations within the E65 generation generally share similar potential issues, though later years might have seen some software updates for the iDrive system.

How long will the 2004 BMW 7-Series last?

With diligent and consistent maintenance, a 2004 BMW 7-Series can achieve well over 150,000 miles and remain a capable luxury vehicle for 15-20 years. However, the longevity is heavily dependent on the owner's commitment to preventative maintenance and timely repairs. Neglected maintenance will significantly shorten its service life and increase the likelihood of major component failures, especially concerning the complex electronics and powertrain. The V12 engine in the 760i, while robust, requires meticulous care. Early attention to common issues like cooling system leaks and electrical glitches is paramount to preventing more catastrophic failures and ensuring long-term durability.

What Technology & Safety Features are Included?

The 2004 BMW 7-Series was a technological tour de force for its time, heavily emphasizing driver-assistance and advanced entertainment systems. The centerpiece was the innovative, though often criticized, iDrive system, which integrated control of navigation, climate, audio, and vehicle settings through a central rotary dial and a high-resolution color display. Standard tech included a premium audio system, a multi-information display, and a sophisticated trip computer.

Key driver-assistance features for 2004 included standard dynamic stability control (DSC), anti-lock brakes (ABS), and traction control. Optional features were where the 7-Series truly shone, offering advanced technologies like adaptive cruise control, which could maintain a set distance from the vehicle ahead, and parking sensors. Rain-sensing wipers and automatic climate control with dual-zone functionality were also standard or widely available. Xenon headlights with adaptive cornering technology illuminated the road more effectively.

Safety was a high priority, with standard front and side airbags for the front occupants. Curtain airbags for front and rear passengers were also available. The robust chassis construction and advanced braking systems contributed to its safety profile. While specific official crash-test ratings from agencies like the NHTSA or IIHS for the 2004 model year may not be readily available or as comprehensive as modern standards, the 7-Series was designed to meet stringent safety requirements of its era, offering a cocoon of safety for its occupants. The optional Active Roll Stabilization system was a notable technological advancement that improved handling dynamics while maintaining a smooth ride.

What Colors Options are Available?

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2004 BMW 7-Series Prices and Market Value

When new, the 2004 BMW 7-Series was a substantial investment, with the 745i starting in the high $60,000s and the V12-powered 760i easily exceeding $100,000. As with most luxury vehicles, depreciation was steep in the initial years. Today, the 2004 7-Series can be found on the used market for a fraction of its original price, typically ranging from $5,000 to $15,000, depending heavily on condition, mileage, and trim level. The V12 760i commands a slightly higher price. Factors significantly affecting resale value include maintenance history, condition of the iDrive system, and overall mechanical soundness. Poorly maintained examples can be worth very little.

2004 BMW 7-Series Cost of Ownership

Owning a 2004 BMW 7-Series is decidedly costly. Insurance premiums will be higher than average due to its luxury status and powerful engines. Fuel costs are substantial, especially with the V8 and V12 engines, which have relatively poor fuel economy. Maintenance requires specialized knowledge and parts, making routine services expensive. Repair costs for the complex electronics, suspension, and powertrain can be astronomical if not addressed by a BMW specialist. This vehicle is not economical to own; it is a high-cost luxury experience, particularly for those not prepared for potential significant repair bills.

2004 BMW 7-Series Fuel Efficiency

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2004 BMW 7-Series Insurance

Insurance for a 2004 BMW 7-Series is moderately priced, reflecting its status as a Vehicle with strong safety ratings and
reasonable repair costs.

How Does the 2004 BMW 7-Series Compare to Other Vehicle?

The 2004 BMW 7-Series competed against other premier luxury sedans of its era, such as the Mercedes-Benz S-Class, Audi A8, and Lexus LS. In terms of performance, the 7-Series, especially the 760i, offered a potent blend of power and engaging driving dynamics that often surpassed its rivals, particularly the more comfort-oriented Lexus LS. The V8 in the 745i was also a strong performer.

Features-wise, the 7-Series was at the bleeding edge with its iDrive system, though this also proved to be its Achilles' heel in terms of reliability and user-friendliness compared to the more intuitive interfaces of the S-Class or A8. Mercedes-Benz often led in ride comfort and overall plushness. The Audi A8 offered a sophisticated all-wheel-drive system and a more understated, elegant design.

Reliability is where the 2004 7-Series struggles most against its competitors. The complex electronics and intricate engineering, while innovative, are prone to expensive failures, making it less reliable than the typically more robust Lexus LS. The Mercedes-Benz S-Class also had its share of complex issues but was often perceived as more durable.

Price-wise, the 7-Series was competitively positioned at launch. Today, on the used market, the 7-Series offers significant luxury and performance for the money, often at a lower price point than comparable S-Class or A8 models due to its perceived reliability issues.

Alternatives:
* Similar: 2004 Mercedes-Benz S-Class (W220), 2004 Audi A8 (D3). These offer similar luxury and performance but with potentially different reliability profiles.
* More Reliable: 2004 Lexus LS 430. If reliability is paramount, the LS 430 is a superb choice, offering exceptional comfort and build quality, though with less sporting intent and cutting-edge tech.

Final Verdict: Is the 2004 BMW 7-Series a Good Vehicle?

The 2004 BMW 7-Series is ideal for the technically inclined enthusiast who appreciates cutting-edge, albeit complex, technology and potent performance in a luxurious package, and who has a substantial budget for maintenance and repairs. It is a car for those who prioritize prestige, advanced engineering, and driving dynamics over absolute reliability.

Whether it's worth buying hinges entirely on the condition and price. A meticulously maintained example, ideally with recent significant repairs documented, could be a compelling value on the used market, offering supercar-level V12 power (760i) or strong V8 performance (745i) for the price of a mainstream sedan. However, buying one without a thorough pre-purchase inspection by a BMW specialist would be a significant gamble. It is certainly not recommended for budget-conscious buyers or those seeking trouble-free transportation. Stick to well-maintained examples, and be prepared for the costs of ownership.

2004 BMW 7-Series Owner Reviews

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Eugene S

Eugene is an automotive enthusiast with over 15 years of experience in the used car market. As a writer at VINCheck.info, he brings deep industry insight and a passion for cars, helping readers make smart, informed decisions. Eugene has written hundreds of used car reviews and is known for breaking down complex automotive topics into clear, actionable advice. Over the years, he has driven and worked on a wide range of vehicles—starting with tuning street cars in his early days and eventually focusing on performance upgrades and reliability improvements. Today, he specializes in evaluating used vehicles through the lens of real-world ownership and enthusiast needs. A longtime fan of Porsche, Eugene especially appreciates vehicles that blend durability with driving enjoyment.