The 2010 BMW 7-Series, part of the F01 (standard wheelbase) and F02 (long wheelbase) generation (2009-2015), stands as BMW's flagship full-size luxury sedan. This elegant model is renowned for seamlessly blending opulence with dynamic driving prowess, a hallmark of the brand. Key trims included the powerful 750i/Li and the range-topping 760Li, with new prices ranging from approximately $80,000 to over $135,000. It captivated buyers with its sophisticated ride, potent engines, and a host of cutting-edge technology, making it a benchmark in its class.
The Good
The 2010 BMW 7-Series offers numerous advantages, appealing to both heart and mind. Its potent engines, including turbocharged V8s and a V12, deliver exhilarating performance, satisfying emotional driving desires. Unparalleled ride comfort, a supremely quiet and luxurious cabin, and a commanding design cater to those seeking prestige and relaxation. While efficiency isn't its prime virtue, its exceptional depreciation makes a used 7-Series an outstanding value for practical buyers seeking high-end luxury at a fraction of its original cost.
The Bad
Potential owners of the 2010 BMW 7-Series should be aware of several common weaknesses. These include complex and potentially problematic electronics (especially the early iDrive system), susceptibility to air suspension component failures, and issues related to the turbocharged engines, such as oil leaks or turbocharger component wear. High ownership costs, particularly for maintenance and repairs, and relatively poor fuel economy for its class, are significant considerations.
2010 BMW 7-Series: Quick Overview
Here's a bullet-point summary of key specifications for the 2010 BMW 7-Series:
- Engine Options:
- 750i / 750Li: 4.4-liter Twin-Turbo V8 (N63)
- 760Li: 6.0-liter Twin-Turbo V12 (N74)
- Horsepower:
- 750i / 750Li: 400 hp @ 5,500-6,400 rpm
- 760Li: 535 hp @ 5,250 rpm
- Fuel Economy (EPA estimates for RWD):
- 750i / 750Li: Approximately 13 MPG city / 20 MPG highway / 15 MPG combined
- 760Li: Approximately 12 MPG city / 19 MPG highway / 14 MPG combined
- 0-60 MPH Times (Manufacturer estimates):
- 750i / 750Li: Around 5.0 seconds
- 760Li: Around 4.5 seconds
- Towing Capacity:
- The 2010 BMW 7-Series is not typically rated or recommended for towing purposes in the U.S. market, consistent with its luxury sedan class.
- Trim-Level Features (Highlights):
- 750i / 750Li (Standard on 750i, 750Li adds extended wheelbase and more rear luxuries): Standard features included 18-inch alloy wheels, adaptive xenon headlights, adaptive damping suspension, self-leveling rear air suspension, soft-close automatic doors, front and rear parking sensors, a power trunk lid, a sunroof, auto-dimming mirrors, leather upholstery, dual-zone automatic climate control, 14-way power front seats, BMW's iDrive infotainment system with navigation, a 10-speaker audio system, and Bluetooth connectivity. The "Li" models offer an additional 5.5 inches of rear legroom, along with rear climate controls and heated rear seats.
- 760Li (Standard and Upgrades over 750Li): The top-tier 760Li variant significantly enhanced luxury and performance. It came standard with 19-inch wheels, active roll stabilization, active steering, an integrated universal garage door opener, head-up display, ventilated front seats, a heated steering wheel, upgraded leather and wood trim, an Alcantara headliner, a premium audio system, rear DVD entertainment, four-zone automatic climate control, and rear massaging seats. Many optional features for the 750i/Li were standard on the 760Li, emphasizing its flagship status.
- Notable Optional Features (available across trims): These included a Sport package (larger wheels, sport steering wheel, M aerodynamic kit), Luxury Seating package (ventilated and massaging front/rear seats), an upgraded premium sound system, Driver Assistance package (lane departure warning, blind-spot monitoring, active cruise control with stop-and-go functionality), rear-seat entertainment system, and all-wheel drive (xDrive) for the 750i/Li models.
2010 BMW 7-Series Specifications
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Vehicle History Report
What Problems Does the 2010 BMW 7-Series Have?
The 2010 BMW 7-Series, while a marvel of engineering, is known for several frequently reported problems and long-term reliability concerns, especially as it ages. A primary concern revolves around the N63 Twin-Turbo V8 engine (found in 750i/Li models), which suffered from widespread issues. These include excessive oil consumption, premature timing chain wear, valve stem seal leaks, high-pressure fuel pump (HPFP) failures, fuel injector malfunctions, and carbon buildup on intake valves. BMW introduced a "Customer Care Package" (CCP) program, a service initiative rather than a recall, to address many of these N63 engine problems for affected owners, often involving inspections, software updates, and component replacements. The N74 V12 engine in the 760Li, while generally more robust, can still experience issues like coil pack failures and various oil leaks.
Beyond the engine, the sophisticated electronics are a common source of complaints. The iDrive infotainment system, while improved from earlier generations, can still be prone to glitches, freezing, or complete failure. Electrical gremlins, such as malfunctioning sensors, control module failures, and parasitic battery drains, are also reported.
Suspension issues are another watch-out. The adaptive air suspension components, including the air springs, compressor, and various sensors, are susceptible to failure, leading to a sagging ride height or compromised comfort. Oil leaks from various gaskets (valve cover, oil pan, transmission pan) and coolant leaks from plastic components are common as plastic parts degrade with heat and age.
Regarding recalls for the 2010 model year, several were issued:
Beyond the engine, the sophisticated electronics are a common source of complaints. The iDrive infotainment system, while improved from earlier generations, can still be prone to glitches, freezing, or complete failure. Electrical gremlins, such as malfunctioning sensors, control module failures, and parasitic battery drains, are also reported.
Suspension issues are another watch-out. The adaptive air suspension components, including the air springs, compressor, and various sensors, are susceptible to failure, leading to a sagging ride height or compromised comfort. Oil leaks from various gaskets (valve cover, oil pan, transmission pan) and coolant leaks from plastic components are common as plastic parts degrade with heat and age.
Regarding recalls for the 2010 model year, several were issued:
- A recall (NHTSA Campaign ID 13V045000) involved the brake vacuum pump on certain N63/N74 engines, which could lead to a loss of power brake assist.
- Another recall (NHTSA Campaign ID 11V390000) addressed a potential fluid leak from the power steering hose clamp, posing a fire risk.
- Other, less critical recalls covered issues such as incorrect side marker lamp color (NHTSA Campaign ID 10V454000) and certain passenger occupant detection system (OC3 mat) issues.
How long will the 2010 BMW 7-Series last?
With meticulous and proactive maintenance, a 2010 BMW 7-Series can achieve an average service life exceeding 150,000 to 200,000 miles. However, this longevity is heavily dependent on the owner's commitment to specialized care. The vehicle's core structure, body, and much of the interior demonstrate excellent long-term durability, showcasing BMW's premium build quality. Over time, however, the previously mentioned weaknesses become more prevalent. The N63 V8 engine's inherent design flaws, if not addressed by the Customer Care Package or proper maintenance, significantly impact long-term reliability. Electrical gremlins, aging air suspension components, failing sensors, and plastic cooling system parts are prone to failure past the 100,000-mile mark. Regular preventative maintenance, adhering to BMW-specific service intervals and fluid requirements, is absolutely crucial for extending its lifespan and mitigating costly repairs. Without it, the vehicle's service life can be dramatically shortened and become economically unsustainable.
What Technology & Safety Features are Included?
The 2010 BMW 7-Series was a showcase for advanced technology, offering a suite of built-in tech, entertainment, driver-assistance, and safety features.
For built-in tech and entertainment, the centerpiece was the second-generation iDrive infotainment system (CIC – Car Information Computer), featuring a large 10.2-inch display and an improved controller with dedicated shortcut buttons for navigation, radio, media, and telephone functions. Standard features included a hard-drive-based navigation system, a 10-speaker premium audio system, a CD/DVD player, USB and auxiliary audio inputs, a hard drive for music storage, and Bluetooth phone connectivity. Optional upgrades included a premium Harman Kardon or a high-end Bang & Olufsen sound system, satellite radio, and a comprehensive rear-seat entertainment system with dual screens.
Driver-assistance features were robust for its time. Standard equipment included front and rear parking sensors. Optional technologies significantly enhanced driver awareness and convenience: Active Cruise Control (ACC) with Stop & Go functionality for traffic, Lane Departure Warning, Blind Spot Monitoring, a Head-Up Display projecting key information onto the windshield, Night Vision with Pedestrian Detection, and Top View/Side View camera systems for improved parking and maneuvering. Performance-oriented driver aids like Active Steering and Active Roll Stabilization were also available, enhancing the vehicle's dynamic capabilities.
In terms of safety, the 7-Series came equipped with a comprehensive array of passive and active features. Standard safety equipment included anti-lock brakes (ABS), dynamic stability control (DSC), traction control, a full complement of airbags (front, front side, rear side, and head airbags for front and rear passengers), and active front head restraints. BMW's commitment to safety was evident in its robust chassis design and sophisticated electronic aids.
Regarding crash-test ratings, major organizations like the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS) typically did not perform full crash tests on low-volume, high-end luxury sedans like the 2010 BMW 7-Series. Therefore, official crash test ratings from these specific agencies are not commonly available for this model year.
For built-in tech and entertainment, the centerpiece was the second-generation iDrive infotainment system (CIC – Car Information Computer), featuring a large 10.2-inch display and an improved controller with dedicated shortcut buttons for navigation, radio, media, and telephone functions. Standard features included a hard-drive-based navigation system, a 10-speaker premium audio system, a CD/DVD player, USB and auxiliary audio inputs, a hard drive for music storage, and Bluetooth phone connectivity. Optional upgrades included a premium Harman Kardon or a high-end Bang & Olufsen sound system, satellite radio, and a comprehensive rear-seat entertainment system with dual screens.
Driver-assistance features were robust for its time. Standard equipment included front and rear parking sensors. Optional technologies significantly enhanced driver awareness and convenience: Active Cruise Control (ACC) with Stop & Go functionality for traffic, Lane Departure Warning, Blind Spot Monitoring, a Head-Up Display projecting key information onto the windshield, Night Vision with Pedestrian Detection, and Top View/Side View camera systems for improved parking and maneuvering. Performance-oriented driver aids like Active Steering and Active Roll Stabilization were also available, enhancing the vehicle's dynamic capabilities.
In terms of safety, the 7-Series came equipped with a comprehensive array of passive and active features. Standard safety equipment included anti-lock brakes (ABS), dynamic stability control (DSC), traction control, a full complement of airbags (front, front side, rear side, and head airbags for front and rear passengers), and active front head restraints. BMW's commitment to safety was evident in its robust chassis design and sophisticated electronic aids.
Regarding crash-test ratings, major organizations like the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS) typically did not perform full crash tests on low-volume, high-end luxury sedans like the 2010 BMW 7-Series. Therefore, official crash test ratings from these specific agencies are not commonly available for this model year.
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2010 BMW 7-Series Prices and Market Value
When new in 2010, the BMW 7-Series commanded premium prices, with the 750i starting around $82,000, the 750Li at approximately $86,000, and the flagship 760Li soaring to over $137,000 before options. Today, the used market tells a dramatically different story, reflecting significant depreciation. Current used market prices for a 2010 7-Series typically range from $8,000 for higher-mileage examples in fair condition, to $15,000-$25,000 for well-maintained models with average mileage. Exceptional, low-mileage 760Li variants might still fetch $25,000 to $40,000+. This extreme depreciation, characteristic of high-end German luxury sedans, is primarily driven by high initial cost, the rapid pace of technological advancements, and critically, the escalating maintenance and repair costs as these complex vehicles age. Factors critically affecting resale value include comprehensive service history, the engine's condition (especially concerning the N63 V8's known issues), overall cosmetic and mechanical condition, and optional feature packages.
2010 BMW 7-Series Cost of Ownership
Owning a 2010 BMW 7-Series is unequivocally a costly endeavor, far from economical. Insurance premiums are typically high due to its luxury classification, potent engines, and expensive componentry. Fuel costs are substantial, as both the V8 and V12 engines demand premium gasoline and deliver relatively low fuel economy, often in the 12-15 MPG range. Maintenance is a significant expense; BMW-specific parts and specialized labor rates mean routine services are pricey. Furthermore, repairs can be exorbitant. Addressing common issues like N63 engine problems, air suspension failures, or complex electronic malfunctions can easily run into several thousands of dollars per incident. Long-term ownership requires a substantial reserve fund for ongoing upkeep and unexpected repairs, making it a vehicle for those prepared for significant financial commitment beyond the initial purchase price.
2010 BMW 7-Series Fuel Efficiency
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2010 BMW 7-Series Insurance
Insurance for a 2010 BMW 7-Series is moderately priced, reflecting its status as a Vehicle with strong safety ratings and
reasonable repair costs.
reasonable repair costs.
How Does the 2010 BMW 7-Series Compare to Other Vehicle?
The 2010 BMW 7-Series faced stiff competition from formidable rivals in the full-size luxury sedan segment, primarily the Mercedes-Benz S-Class (W221 generation), Audi A8 (D3 generation), and the Lexus LS 460 (XF40 generation).
In terms of performance, the 7-Series often stood out as the most driver-focused. Its powerful twin-turbo V8 (750i/Li) and V12 (760Li) engines delivered exhilarating acceleration, and its chassis, particularly with optional active steering and adaptive roll stabilization, offered a more engaging driving experience compared to the S-Class's more comfort-oriented ride or the A8's composed but less sporty demeanor. The Lexus LS 460, while smooth and refined, was distinctly less performance-biased.
Regarding features, all these contenders were technology showcases. The 7-Series boasted its improved iDrive system, adaptive headlights, and an array of sophisticated driver aids. The Mercedes S-Class countered with its COMMAND system, sumptuous interior, and features like Distronic adaptive cruise control. The Audi A8 offered standard Quattro all-wheel drive and a beautifully crafted cabin with its MMI interface. The Lexus LS 460 emphasized unparalleled comfort, quietness, and intuitive, albeit less flashy, technology.
Reliability is where the 7-Series significantly lagged its competitors. The N63 V8 engine's well-documented issues (oil consumption, timing chain, fuel system) made it a higher risk proposition than the Mercedes S-Class's M273/M278 engines or the Audi A8's V8s, though those too had their own potential complex issues like air suspension failures. The Lexus LS 460 stood as the undisputed champion of reliability in this class, offering significantly lower long-term repair costs and fewer common catastrophic failures.
In terms of used price, all these luxury flagships suffer from dramatic depreciation. The 7-Series, S-Class, and A8 can be found for similar used prices, representing incredible value for the luxury offered, but also foreshadowing the high cost of ownership. The Lexus LS 460 tends to hold its value slightly better, reflecting its superior reliability.
Recommended Alternatives: For someone prioritizing rock-solid reliability and lower long-term running costs, the Lexus LS 460 is the clear recommendation. If the blend of luxury and driving dynamics is still paramount but with fewer potential headaches than the N63 7-Series, a Mercedes-Benz S550 (W221), specifically one with a solid maintenance history, could be a better choice, though still requiring a significant maintenance budget. An Audi A8 provides a sophisticated all-wheel-drive package and a slightly less troublesome ownership profile than the BMW.
In terms of performance, the 7-Series often stood out as the most driver-focused. Its powerful twin-turbo V8 (750i/Li) and V12 (760Li) engines delivered exhilarating acceleration, and its chassis, particularly with optional active steering and adaptive roll stabilization, offered a more engaging driving experience compared to the S-Class's more comfort-oriented ride or the A8's composed but less sporty demeanor. The Lexus LS 460, while smooth and refined, was distinctly less performance-biased.
Regarding features, all these contenders were technology showcases. The 7-Series boasted its improved iDrive system, adaptive headlights, and an array of sophisticated driver aids. The Mercedes S-Class countered with its COMMAND system, sumptuous interior, and features like Distronic adaptive cruise control. The Audi A8 offered standard Quattro all-wheel drive and a beautifully crafted cabin with its MMI interface. The Lexus LS 460 emphasized unparalleled comfort, quietness, and intuitive, albeit less flashy, technology.
Reliability is where the 7-Series significantly lagged its competitors. The N63 V8 engine's well-documented issues (oil consumption, timing chain, fuel system) made it a higher risk proposition than the Mercedes S-Class's M273/M278 engines or the Audi A8's V8s, though those too had their own potential complex issues like air suspension failures. The Lexus LS 460 stood as the undisputed champion of reliability in this class, offering significantly lower long-term repair costs and fewer common catastrophic failures.
In terms of used price, all these luxury flagships suffer from dramatic depreciation. The 7-Series, S-Class, and A8 can be found for similar used prices, representing incredible value for the luxury offered, but also foreshadowing the high cost of ownership. The Lexus LS 460 tends to hold its value slightly better, reflecting its superior reliability.
Recommended Alternatives: For someone prioritizing rock-solid reliability and lower long-term running costs, the Lexus LS 460 is the clear recommendation. If the blend of luxury and driving dynamics is still paramount but with fewer potential headaches than the N63 7-Series, a Mercedes-Benz S550 (W221), specifically one with a solid maintenance history, could be a better choice, though still requiring a significant maintenance budget. An Audi A8 provides a sophisticated all-wheel-drive package and a slightly less troublesome ownership profile than the BMW.
Final Verdict: Is the 2010 BMW 7-Series a Good Vehicle?
The 2010 BMW 7-Series is ideal for a very specific type of buyer: an enthusiast who deeply appreciates a blend of luxurious comfort and engaging driving dynamics in a full-size sedan, and who is willing and able to commit a substantial budget to its long-term upkeep. It's a fantastic option for those seeking the pinnacle of German luxury and performance at a dramatically depreciated used price, provided they are fully aware of the associated ownership costs.
Is it worth buying? Yes, but only under very stringent conditions. It should only be considered as a used purchase, and a pre-purchase inspection (PPI) by a highly reputable BMW specialist is absolutely non-negotiable. Crucially, look for examples with a meticulously documented service history, especially proof that any applicable N63 Customer Care Package (CCP) work has been performed. Buyers must factor in a significant annual budget for maintenance and inevitable repairs, as this is far from an economical vehicle to own. Without a substantial financial reserve and access to a knowledgeable mechanic, ownership can quickly become a frustrating and expensive burden. If these conditions are met, it offers an unparalleled luxury experience for the money.
Is it worth buying? Yes, but only under very stringent conditions. It should only be considered as a used purchase, and a pre-purchase inspection (PPI) by a highly reputable BMW specialist is absolutely non-negotiable. Crucially, look for examples with a meticulously documented service history, especially proof that any applicable N63 Customer Care Package (CCP) work has been performed. Buyers must factor in a significant annual budget for maintenance and inevitable repairs, as this is far from an economical vehicle to own. Without a substantial financial reserve and access to a knowledgeable mechanic, ownership can quickly become a frustrating and expensive burden. If these conditions are met, it offers an unparalleled luxury experience for the money.
Simon A
Simon is a contributor to VinCheck, where he provides articles and reviews on various automotive topics. His work focuses on delivering accurate and up-to-date information about used cars, helping readers make informed decisions.