The 2010 BMW 3-Series belongs to the fifth generation (E90/E91/E92/E93), produced from 2006-2011 for sedans, wagons, coupes, and convertibles. Key trims included the 328i, 335i, and M3. Its original pricing ranged from approximately $33,000 to $60,000+. Renowned for its unparalleled driving dynamics, precise steering, and sophisticated German engineering, it stood out as the benchmark for compact luxury sports sedans, captivating enthusiasts and luxury buyers alike.
The Good
The 2010 3-Series offers exhilarating performance with powerful engines and an exceptional chassis, appealing to emotional drivers. Its timeless design and premium interior provide comfort and luxury. For practical buyers, good fuel economy for its class, strong safety ratings, and decent long-term reliability (if well-maintained) contribute to its enduring value and ownership satisfaction.
The Bad
Known weaknesses for the 2010 BMW 3-Series include potential issues with electrical components, cooling system failures (water pump), valve cover gaskets, oil leaks, and turbocharger wastegate rattles on 335i models. Maintenance costs can be high, especially if previous owners neglected servicing. Pre-purchase inspections are crucial.
2010 BMW 3-Series: Quick Overview
- Engine Options:
- 328i: 3.0L N52B30 I6 (Naturally Aspirated)
- 335i: 3.0L N54B30 I6 (Twin-Turbocharged) or N55B30 I6 (Single Twin-Scroll Turbocharged - introduced late 2010 for some models)
- M3: 4.0L S65B40 V8 (Naturally Aspirated)
- Horsepower:
- 328i: 230 hp
- 335i: 300 hp
- M3: 414 hp
- Fuel Economy (EPA estimates, Automatic Transmission):
- 328i: ~18-19 MPG city / 27-28 MPG highway
- 335i: ~17 MPG city / 25 MPG highway
- M3: ~14 MPG city / 20 MPG highway
- 0-60 MPH Times (Approximate):
- 328i: 6.1-6.7 seconds (depending on body style/transmission)
- 335i: 5.0-5.4 seconds
- M3: 4.6-4.8 seconds
- Towing Capacity: Not officially rated for towing in the US market as a primary function, though some European models may have small capacities. Generally, it's not recommended.
- Trim-Level Features:
- 328i: Standard features include automatic climate control, power windows/locks/mirrors, an AM/FM/CD audio system, SensaTec upholstery, and 16-inch alloy wheels. Optional packages added leather, iDrive, navigation, premium audio, heated seats, and larger wheels.
- 335i: Builds on 328i with the more powerful twin-turbo engine, sport-tuned suspension, larger brakes, sport seats, and usually 17-inch or 18-inch wheels. Many 328i options were standard or more readily available.
- M3: Performance-oriented features like the high-revving V8, M-specific suspension, M-differential, larger M-brakes, unique body styling, quad exhausts, M-sport seats, and exclusive interior trims. Advanced iDrive and navigation were often standard or part of convenience packages.
2010 BMW 3-Series Specifications
Vehicle Information
| Year | 2010 |
| Make | BMW |
| Model | 3-Series |
| Trim | - |
| Style | 4-Door Sedan All-Wheel Drive |
| Type | Sedan |
| Category | Subcompact Car |
Manufacturing Details
| Made In | Germany |
| Manufacturing City | REGENSBURG |
Dimensions
| Doors | 4-Door |
| Curb Weight | 1710.04 kg |
| Gross Vehicle Weight Rating | - |
| Overall Height | 139.45 cm |
| Overall Length | 459.99 cm |
| Overall Width | 178.31 cm |
| Wheelbase Length | 276.1 cm |
| Standard Seating | 4 |
Engine & Performance
| Engine | 3L I6 |
| Engine Size | 3L |
| Engine Cylinders | 6 |
| Transmission | 6-Speed Manual |
| Transmission Type | Manual |
| Transmission Speeds | 6-Speed |
| Drivetrain | All-Wheel Drive |
Additional Features
| Anti-Brake System | 4-Wheel ABS |
| Steering Type | Rack & Pinion |
Pricing
| Manufacturer Suggested Retail Price (MSRP) | $44,550 USD |
| Invoice Price | $40,985 USD |
| Delivery Charges | $875 USD |
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Analysis
What Problems Does the 2010 BMW 3-Series Have?
The 2010 BMW 3-Series, particularly models equipped with the N54 twin-turbo engine (found in the 335i), is known for several recurring issues. A prominent concern is the **high-pressure fuel pump (HPFP)**, which can fail, leading to reduced power, misfires, or stalling. This was a widespread issue that led to an extended warranty from BMW for many N54-equipped vehicles, and several recalls for fuel pump-related concerns. Another common problem for N54 engines is **wastegate rattle** due to worn bushings in the turbochargers, often requiring turbo replacement. Early N54s also faced injector failures.
Across all E90-generation models, irrespective of engine, **cooling system components** are a frequent point of failure. The electric water pump, thermostat, and various plastic hoses are prone to cracking and leaking, especially after 60,000-80,000 miles. **Valve cover gasket** and **oil pan gasket** leaks are also common, leading to oil smell and drips. Additionally, **oil filter housing gasket (OFHG)** leaks can occur, potentially mixing oil and coolant or spraying oil onto the accessory belt, causing more damage.
Electrical issues, such as **window regulator failures**, problems with the **Comfort Access** system, and **iDrive glitches**, have also been reported. The **starter motor** can fail, especially on higher mileage vehicles. Suspension components like **control arm bushings** and **struts/shocks** will wear out over time, affecting ride quality and handling. While generally solid, the 2010 3-Series requires proactive maintenance to mitigate these known long-term reliability concerns. Always check for service records and recall completion.
Across all E90-generation models, irrespective of engine, **cooling system components** are a frequent point of failure. The electric water pump, thermostat, and various plastic hoses are prone to cracking and leaking, especially after 60,000-80,000 miles. **Valve cover gasket** and **oil pan gasket** leaks are also common, leading to oil smell and drips. Additionally, **oil filter housing gasket (OFHG)** leaks can occur, potentially mixing oil and coolant or spraying oil onto the accessory belt, causing more damage.
Electrical issues, such as **window regulator failures**, problems with the **Comfort Access** system, and **iDrive glitches**, have also been reported. The **starter motor** can fail, especially on higher mileage vehicles. Suspension components like **control arm bushings** and **struts/shocks** will wear out over time, affecting ride quality and handling. While generally solid, the 2010 3-Series requires proactive maintenance to mitigate these known long-term reliability concerns. Always check for service records and recall completion.
How long will the 2010 BMW 3-Series last?
With diligent maintenance, a 2010 BMW 3-Series can reliably achieve 150,000 to 200,000 miles or even more. Many owners report excellent longevity if proactive about addressing known weaknesses. However, poor maintenance habits will significantly reduce its lifespan and increase repair costs dramatically. Key long-term durability points depend on engine health, particularly for the N54/N55 — ensuring proper oil changes and addressing HPFP/turbo issues. The cooling system components, gaskets, and suspension parts are almost guaranteed to need replacement after 8-10 years or 80k-100k miles. Ignoring these can lead to catastrophic failures. While the core structure and drivetrain are robust, ancillary components require attention, highlighting that long-term durability is directly tied to a comprehensive maintenance schedule.
What Technology & Safety Features are Included?
The 2010 BMW 3-Series offered a blend of standard and optional technology that was quite advanced for its time. Standard tech included automatic climate control, power accessories, and a basic AM/FM/CD audio system with an auxiliary input. Moving up the trim levels or adding options significantly enhanced the experience.
Entertainment and Connectivity: The optional **iDrive infotainment system** was a major tech highlight, featuring a central controller and display screen. It could be optioned with a navigation system, Bluetooth phone connectivity, and a USB audio interface. The premium sound system, typically a Harman Kardon unit, provided superior audio quality. Some models also offered satellite radio. The system, while sometimes criticized for its learning curve, allowed integration of various vehicle functions and media.
Driver-Assistance: Driver-assistance features were less pervasive than in modern cars but still present. **Rear parking sensors (PDC)** were a popular option. **Adaptive Headlights**, which swiveled with steering input to illuminate corners, were also available, enhancing nighttime visibility. **Cruise control** was standard, and **Dynamic Cruise Control** (which could apply brakes) was optional.
Safety Features: Standard safety equipment was robust, including a full complement of airbags (front, side-impact, head airbags for front and rear occupants), **Dynamic Stability Control (DSC)**, **Dynamic Traction Control (DTC)**, anti-lock brakes (ABS), and a tire pressure monitoring system. The body structure itself was designed for excellent crash protection.
Crash-Test Ratings: The 2010 BMW 3-Series (sedan) generally performed very well in crash tests:
Entertainment and Connectivity: The optional **iDrive infotainment system** was a major tech highlight, featuring a central controller and display screen. It could be optioned with a navigation system, Bluetooth phone connectivity, and a USB audio interface. The premium sound system, typically a Harman Kardon unit, provided superior audio quality. Some models also offered satellite radio. The system, while sometimes criticized for its learning curve, allowed integration of various vehicle functions and media.
Driver-Assistance: Driver-assistance features were less pervasive than in modern cars but still present. **Rear parking sensors (PDC)** were a popular option. **Adaptive Headlights**, which swiveled with steering input to illuminate corners, were also available, enhancing nighttime visibility. **Cruise control** was standard, and **Dynamic Cruise Control** (which could apply brakes) was optional.
Safety Features: Standard safety equipment was robust, including a full complement of airbags (front, side-impact, head airbags for front and rear occupants), **Dynamic Stability Control (DSC)**, **Dynamic Traction Control (DTC)**, anti-lock brakes (ABS), and a tire pressure monitoring system. The body structure itself was designed for excellent crash protection.
Crash-Test Ratings: The 2010 BMW 3-Series (sedan) generally performed very well in crash tests:
- NHTSA: It typically received **5 stars** for frontal driver, frontal passenger, and front side crash protection, and **4 stars** for rear side crash protection and rollover resistance.
- IIHS: The sedan earned a **"Good"** rating (the highest) in moderate overlap front, side impact, roof strength, and head restraints & seats tests. This indicates strong occupant protection across key impact scenarios.
What Colors Options are Available?
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In the meantime, feel free to explore the other sections for more content.
2010 BMW 3-Series Prices and Market Value
When new, the 2010 BMW 3-Series had a wide price range depending on trim and options. A 328i sedan started around $33,150, a 335i sedan was around $40,600, and an M3 could easily exceed $60,000. Today, current used market prices vary significantly based on condition, mileage, trim, and maintenance history. You can find a 328i for $5,000 to $10,000, a 335i for $7,000 to $15,000, and an M3 for $18,000 to $30,000+. Depreciation for this generation has largely plateaued, making it an attractive used purchase. Factors affecting resale value include the notorious N54 engine issues (if unresolved), a complete service history, cosmetic condition, and the presence of desirable options like navigation or a premium package. Well-maintained examples hold their value better.
2010 BMW 3-Series Cost of Ownership
Owning a 2010 BMW 3-Series is generally **costly** compared to mainstream vehicles. Insurance premiums can be higher due to its luxury and performance classification. Fuel costs are moderate to high, especially for the 335i and M3, which require premium fuel. Maintenance is where costs escalate — routine services (oil changes, brake jobs) are more expensive than domestic or Japanese cars, and parts are premium-priced. Repair costs, particularly for common issues like the water pump, HPFP, or turbocharger components, can run into hundreds or thousands of dollars. Long-term ownership demands a significant budget for preventative maintenance and potential repairs. This isn't an economical car to own, but its driving experience often justifies the expense for enthusiasts.
2010 BMW 3-Series Fuel Efficiency
Fuel Type
Gasoline
Fuel Capacity
60.95 liters
City Mileage
6.8 km/l
Highway Mileage
10.63 km/l
2010 BMW 3-Series Safety Rating
NHTSA
IIHS
2010 BMW 3-Series Warranty
Basic
Original warranty
48 months / 50,000 miles
Estimated remaining
Expired
Powertrain
Original warranty
48 months / 50,000 miles
Estimated remaining
Expired
Rust
Original warranty
144 months / unlimited miles
Estimated remaining
Expired
2010 BMW 3-Series Insurance
Insurance for a 2010 BMW 3-Series is moderately priced, reflecting its status as a Sedan with strong safety ratings and
reasonable repair costs.
reasonable repair costs.
How Does the 2010 BMW 3-Series Compare to Other Sedan?
The 2010 BMW 3-Series stood as the segment benchmark, especially in driving dynamics. Its primary rivals included the Mercedes-Benz C-Class (W204), Audi A4 (B8), Lexus IS, and Infiniti G37.
Performance: The 3-Series generally outclassed its rivals in terms of pure driving engagement. The 328i offered a perfectly balanced chassis and a smooth inline-six, while the 335i's twin-turbo power was superior to most non-AMG/S-line variants of competitors. The M3 was in a league of its own against standard luxury sport sedans. The Lexus IS and Infiniti G37 offered strong performance but often lacked the BMW's ultimate handling precision and steering feel. The Mercedes C-Class focused more on comfort.
Features: Feature-wise, all competitors offered similar luxury amenities like leather, navigation, and premium audio, usually as options. BMW's iDrive was a differentiating factor, though some preferred the more intuitive interfaces of Lexus or Audi. The 3-Series offered competitive safety and technology for its era.
Reliability: This is where the 3-Series can be a mixed bag, particularly the N54-engined 335i with its HPFP and turbo issues. The naturally aspirated 328i is generally more reliable, but still has cooling system and gasket concerns. The Lexus IS and Infiniti G37 were generally lauded for their superior long-term reliability and lower maintenance costs. The Mercedes C-Class and Audi A4 were comparable to the 328i in reliability, though Audi's earlier 2.0T engines had some oil consumption concerns.
Price: New, all were similarly priced in the luxury compact segment. On the used market, the 3-Series has depreciated well, offering great value for its performance. Used Lexus IS and Infiniti G37 models often command slightly higher prices due to their reputation for bulletproof reliability, while Mercedes C-Class and Audi A4 prices are often comparable to the 3-Series.
Alternatives:
Performance: The 3-Series generally outclassed its rivals in terms of pure driving engagement. The 328i offered a perfectly balanced chassis and a smooth inline-six, while the 335i's twin-turbo power was superior to most non-AMG/S-line variants of competitors. The M3 was in a league of its own against standard luxury sport sedans. The Lexus IS and Infiniti G37 offered strong performance but often lacked the BMW's ultimate handling precision and steering feel. The Mercedes C-Class focused more on comfort.
Features: Feature-wise, all competitors offered similar luxury amenities like leather, navigation, and premium audio, usually as options. BMW's iDrive was a differentiating factor, though some preferred the more intuitive interfaces of Lexus or Audi. The 3-Series offered competitive safety and technology for its era.
Reliability: This is where the 3-Series can be a mixed bag, particularly the N54-engined 335i with its HPFP and turbo issues. The naturally aspirated 328i is generally more reliable, but still has cooling system and gasket concerns. The Lexus IS and Infiniti G37 were generally lauded for their superior long-term reliability and lower maintenance costs. The Mercedes C-Class and Audi A4 were comparable to the 328i in reliability, though Audi's earlier 2.0T engines had some oil consumption concerns.
Price: New, all were similarly priced in the luxury compact segment. On the used market, the 3-Series has depreciated well, offering great value for its performance. Used Lexus IS and Infiniti G37 models often command slightly higher prices due to their reputation for bulletproof reliability, while Mercedes C-Class and Audi A4 prices are often comparable to the 3-Series.
Alternatives:
- For better reliability: Consider the 2010 Lexus IS 250/350 or 2010 Infiniti G37. They offer strong performance, good features, and a significantly lower risk of costly repairs.
- For similar performance/luxury balance: The 2010 Audi A4 (B8), especially with Quattro AWD, offers a refined driving experience and a high-quality interior. The 2010 Mercedes-Benz C-Class provides a more comfort-oriented luxury experience.
Final Verdict: Is the 2010 BMW 3-Series a Good Sedan?
The 2010 BMW 3-Series is ideal for driving enthusiasts and individuals who prioritize dynamic performance, precise handling, and a premium German luxury experience. It's perfect for those seeking an engaging daily driver or a fun weekend car. Given its significant depreciation, it is absolutely worth buying as a **used vehicle**. However, this comes with strong caveats.
For reliability and potentially lower long-term costs, the **328i trim** with its naturally aspirated N52 engine is generally recommended over the N54-powered 335i, although the 335i offers thrilling performance if its known issues (HPFP, turbos, injectors) have been addressed. The M3 is for dedicated performance junkies with a generous budget for maintenance.
Crucially, a pre-purchase inspection by a BMW specialist is non-negotiable. Only consider models with a comprehensive service history. If you are prepared for higher maintenance and repair costs, the 2010 3-Series offers an unparalleled driving experience for its price, making it a rewarding "driver's car" on the used market.
For reliability and potentially lower long-term costs, the **328i trim** with its naturally aspirated N52 engine is generally recommended over the N54-powered 335i, although the 335i offers thrilling performance if its known issues (HPFP, turbos, injectors) have been addressed. The M3 is for dedicated performance junkies with a generous budget for maintenance.
Crucially, a pre-purchase inspection by a BMW specialist is non-negotiable. Only consider models with a comprehensive service history. If you are prepared for higher maintenance and repair costs, the 2010 3-Series offers an unparalleled driving experience for its price, making it a rewarding "driver's car" on the used market.
Cathleen V
Cathleen is an exceptional freelance writer covering hot topics in the automotive world from a gearhead's perspective. Her articles delve into various aspects of automotive technology and history, offering readers detailed insights into engine performance, reliability, and maintenance. Through her engaging and informative writing, Cathleen provides valuable information to automotive enthusiasts and consumers alike, helping them make informed decisions about vehicle maintenance and purchases.